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Gurugram, Haryana
Adda247 (legally incorporated as Metis Eduventures Private Limited) is India's largest vernacular educational technology platform, primarily focused on providing comprehensive online coaching and study materials for competitive examinations, particularly government job preparation. Co-founded in 2010 by Anil Nagar, an IIT-BHU alumnus, and Saurabh Bansal, a finance professional, the venture began as "Career Power," a network of offline coaching centers concentrated in northern India. Recognizing a systemic gap in access to high-quality, affordable test preparation for students outside major metropolitan hubs, the founders transitioned the business into a digital-first ecosystem, officially launching the Adda247 mobile application and online platform in 2016. Headquartered in Gurugram, Haryana, the company operates on a freemium business model, offering free daily quizzes, current affairs updates, and educational videos alongside premium, paid offerings. These include live online classes, on-demand video courses, mock test series, e-books, and printed books. The platform serves a diverse and expansive array of exam verticals, including Banking (IBPS, SBI, RBI), Staff Selection Commission (SSC), Railways (RRB), Teaching (CTET, KVS), Defense (NDA, CDS), UPSC, and various state-level examinations. A core differentiator for Adda247 is its deep focus on "Bharat"—the tier-2, tier-3, tier-4 cities and rural regions of India. To cater effectively to this demographic, the company heavily prioritizes multilingual learning, providing content in more than 12 Indian regional languages, including Hindi, Tamil, Telugu, Marathi, and Bengali. Additionally, its digital infrastructure is specifically optimized to perform robustly under low-internet bandwidth conditions, making quality learning accessible to underprivileged students, rural learners, and working professionals. Adda247 has experienced exponential scale, growing its user base through a massive organic network. It utilizes over 100 specialized YouTube channels, which collectively command more than 50 million subscribers and over 300 million monthly views. The platform boasts over 30 million monthly active users, 3 million unique paid users, and has facilitated the selection of over 150,000 students into various government roles. In recent years, the company has strategically diversified its portfolio, acquiring StudyIQ Education for $20 million in 2023 to strengthen its premium UPSC preparation segment, expanding into K-12 education, vocational skilling, and partnering with universities for integrated degree programs. Financially, Adda247 has raised approximately $61 million in total funding. Key investment milestones include a $6 million Series B round in 2019 and a $35 million Series C round in 2022 led by WestBridge Capital with participation from Google, Info Edge Ventures, Asha Impact, and JM Financial. The company achieved EBITDA-level profitability in 2024 and executed an Employee Stock Ownership Plan (ESOP) buyback for over 130 employees as it actively structures operations ahead of a planned Initial Public Offering (IPO).
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