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Affle Reviews

Gurugram, Haryana

4.0/ 5

1 review

Affle 3i Limited (formerly known as Affle India Limited) is a global technology company specializing in mobile advertising solutions driven by artificial intelligence. Founded in August 1994, the company has grown into a leading international enterprise operating a proprietary consumer intelligence platform. Affle helps marketers and advertisers effectively identify, engage, acquire, and drive transactions with potential and existing users. The company successfully completed its initial public offering (IPO) in India in August 2019 and is publicly traded on both the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) under the ticker symbols AFFLE and 542752, respectively. The company is headquartered in Gurugram, India, with an international promoter base, Affle Holdings Pte. Limited, located in Singapore. Affle's core business revolves around its multi-tiered tech stack and a unique cost-per-consumer-conversion (CPCU) business model. This framework focuses on delivering measurable verticalized consumer conversions across various digital touchpoints, including smartphones, Connected TV (CTV), and other autonomous intelligent connected devices (AICDs). By combining proprietary data, deep audience insights, and advanced generative AI capabilities, Affle enables brands to optimize target marketing, personalize user engagement, and maximize return on investment (ROI). Its consumer platform aims to enhance efficiency in marketing expenditure while reducing digital ad fraud and strictly adhering to global consumer privacy frameworks. The company operates extensively across more than 20 countries, establishing an on-ground presence in key emerging and developed digital economies such as India, Singapore, the United States, Indonesia, and the United Arab Emirates. Affle's platform reaches over 3.9 billion connected devices globally. To maintain a competitive advantage, the company has made sustained investments in research and development, building a robust intellectual property portfolio that includes 39 patents, with 18 unique patent grants across India and the United States. Its technology integrations are certified under international information security protocols, including ISO 27001:2022 and Singapore's Data Protection Trustmark (DPTM) accreditation. Affle is steered by its founding team, led by Founder, Chairperson, and Chief Executive Officer Anuj Khanna Sohum, alongside key executives including Anuj Kumar (Co-founder and Chief Revenue & Operating Officer), Kapil Bhutani (Chief Financial & Operations Officer), and Vipul Kedia (Chief Operating Officer for India & Emerging Markets). Over the years, the company has scaled its global operations organically and through strategic acquisitions of specialized ad-tech companies, including RevX, Appnext, mediasmart, Jampp, and YouAppi. As of early 2026, the company maintains a global workforce of over 600 employees and continues to advance its AI-led capabilities to transition mobile marketing from traditional automation into active, intelligent consumer experiences.