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Amagi Reviews

Bengaluru, Karnataka

4.7/ 5

3 reviews

Amagi Media Labs Limited is a prominent global software-as-a-service (SaaS) technology company that provides cloud-native, AI-enabled platforms and solutions tailored for the media and entertainment industry. Founded in 2008 by Baskar Subramanian, Srinivasan Karapattu Arunachalam, and Srividhya Srinivasan, the company has its global headquarters in Bengaluru, India, alongside an international presence spanning key regions such as the Americas, EMEA, and APAC, including offices in New York, Los Angeles, London, Paris, and Singapore. The core operations of Amagi center on connecting media companies, content owners, broadcasters, TV networks, and streaming platforms with global audiences over the internet, bypassing traditional cable or set-top box infrastructure. Its comprehensive suite of cloud solutions is categorized into three major business segments: cloud modernization, streaming unification, and monetization solutions. Through cloud modernization, Amagi assists traditional broadcast networks in migrating legacy, on-premises infrastructure into scalable cloud environments. Its streaming unification vertical facilitates the creation, scheduling, and delivery of live linear channels and video-on-demand (VOD) content to over 300 distribution platforms worldwide. In its monetization segment, the company operates a dynamic content and advertising marketplace, leveraging advanced Connected TV (CTV) advertising, server-side ad insertion, and programmatic ad marketplaces to maximize revenue opportunities for content creators. Amagi's cloud-born infrastructure supports major cloud providers like AWS and Google Cloud, offering clients significant infrastructure cost savings. The company’s platform uses artificial intelligence to automate complex workflows such as automated playout, channel origination, remote production, real-time ad decisioning, and audience analytics. This technical framework powers more than 9,000 channel deliveries and processes over 500,000 hours of content, generating upwards of 26 billion monetized ad impressions globally. Its services are trusted by roughly 45% of the top 50 global media organizations, serving major brands like Vevo, Lionsgate Studios, DAZN, Sinclair, Inc., and the Tennis Channel. Financially, Amagi Media Labs completed its transition to a publicly traded entity, listing its shares on both the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India under the ticker AMAGI. Demonstrating strong financial growth, the company turned profitable in the fiscal year ending March 31, 2026, reporting a consolidated revenue from operations of INR 1,506 crore and a profit after tax (PAT) of INR 72 crore. The company maintains a strong balance sheet with minimal debt. Led by Managing Director and CEO Baskar Subramanian, alongside Co-Founder and CTO Srividhya Srinivasan and Non-Executive Independent Chairman Giridhar Sanjeevi, Amagi manages a global workforce of over 850 employees. The company remains focused on technological innovation, expanding its market reach through new product deployments like its agentic AI platform and programmatic in-content advertising marketplaces.