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Asana Reviews

San Francisco, California

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Asana, Inc. is an American software company that operates a leading web and mobile work management platform designed to help teams organize, track, and manage their workflows. Founded on December 16, 2008, by former Facebook engineers Dustin Moskovitz and Justin Rosenstein, the company was born out of a desire to eliminate "work about work"—the coordination, meetings, and tracking that consume more than half of a knowledge worker's day. Originally incorporated as Smiley Abstractions, Inc., it changed its name to Asana, Inc. in July 2009, drawing inspiration from the Sanskrit word for a meditative yoga posture to reflect a balance of form and fluidity. The company is headquartered at 633 Folsom Street in San Francisco, California, and maintains a global footprint with additional offices in major international hubs such as New York, Chicago, Dublin, London, Munich, and Paris. Asana employs between 1,001 and 5,000 people and fosters an office-centric hybrid work culture. The platform launched commercially in April 2012 and grew rapidly, executing a direct listing on the New York Stock Exchange (NYSE: ASAN) in September 2020. In March 2025, co-founder Dustin Moskovitz retired as CEO, stepping into the role of Chairman of the Board, while Dan Rogers was appointed as the new Chief Executive Officer to lead the company forward. Asana operates as a single reportable segment, offering its software-as-a-service (SaaS) platform to over 170,000 organizations across more than 200 countries and territories. Its technology stack is built upon the proprietary Asana Work Graph, an architecture that maps relationships between units of work, the people responsible, and the goals they aim to achieve. Key features of the software include Goals, Timeline, Portfolios, Workload, Forms, and Automation tools. These allow teams to coordinate everything from minor daily tasks to massive cross-functional strategic initiatives, including product launches and marketing campaigns. In 2026, Asana shifted its positioning toward building the "operating system for human-agent teams" to capture opportunities in the Agentic Enterprise. This strategic pivot focuses on integrating artificial intelligence capabilities into enterprise workflows, allowing humans and AI agents to collaborate from a shared plan. This initiative was strengthened in May 2026 when Asana acquired StackAI, a no-code AI workflow-automation platform, for $75 million. Financially, the company reported an annual revenue of US$724 million for 2025, with trailing 12-month revenue climbing past US$809 million by mid-2026. Asana serves clients across a broad range of sectors, including retail, education, manufacturing, healthcare, and finance, with a customer base that includes major corporate entities such as Amazon, Accenture, Anthropic, Morningstar, and Suzuki.