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Avenue Supermarts Reviews

Mumbai, Maharashtra

4.3/ 5

3 reviews

Avenue Supermarts Limited, widely known by its trade name DMart, is a premier Indian retail corporation that operates a massive and highly successful national chain of supermarkets and hypermarkets. Headquartered in Mumbai, Maharashtra, the company was founded in 2002 by the renowned investor Radhakishan Damani alongside his family. From its humble beginnings with the launch of its first retail store in Powai, Mumbai, Avenue Supermarts has rapidly scaled its operations over the years. As of early 2026, the company has expanded its brick-and-mortar footprint to approximately 500 locations, establishing a dominant presence across multiple Indian states and union territories, including Maharashtra, Gujarat, Telangana, Andhra Pradesh, Karnataka, Madhya Pradesh, Tamil Nadu, Rajasthan, Punjab, Delhi NCR, Chhattisgarh, Uttar Pradesh, Haryana, Daman, Goa, Uttarakhand, and Odisha. The core business model of Avenue Supermarts revolves around value-retailing, specifically catering to the everyday needs of the burgeoning Indian middle-class family. The company operates under an Every Day Low Cost (EDLC) and Every Day Low Price (EDLP) strategy. This customer-focused approach aims to provide high-quality essential goods at competitive, value-for-money prices under a single roof. To achieve this, DMart maintains a tight control on its operational efficiencies and inventory turnover, primarily utilizing an ownership model for its stores rather than relying on heavy rental arrangements, which systematically insulates the business from long-term rental inflation and provides extreme structural stability. The company categorizes its broad product offerings into three primary segments: Foods, Non-Foods Fast-Moving Consumer Goods (FMCG), and General Merchandise and Apparel. The Foods vertical accounts for the majority of its revenue and includes daily essentials like groceries, staples, dairy products, frozen items, beverages, and processed foods. The Non-Foods FMCG segment encompasses home care products, personal care items, toiletries, and over-the-counter necessities. The General Merchandise and Apparel segment offers home utilities, garments, footwear, toys, crockery, kitchenware, and small home appliances. Beyond its physical hypermarkets, the company has successfully expanded into the e-commerce sector through its subsidiary, Avenue E-Commerce Limited, which operates the digital platform DMart Ready to provide convenient home delivery and pickup points in major urban centers. Financially, Avenue Supermarts is a publicly traded enterprise listed on both the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) under the ticker DMART. The company has demonstrated robust financial health, reporting total revenue from operations of INR 68,821 crore and a net income of INR 29,70 crore for the trailing twelve months leading into 2026. Backed by a substantial workforce comprising thousands of permanent and contractual employees, and led by a strong corporate governance framework with key executives like CEO Anshul Asawa and Group CFO Ramakant Baheti, Avenue Supermarts continues to advance its cluster-based expansion strategy to deepen its market penetration throughout India.