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Bijak Reviews

Gurugram, Haryana

5.0/ 5

1 review

Founded in April 2019, Bijak is a prominent business-to-business (B2B) agricultural technology platform in India. Headquartered in Gurugram, Haryana, the company was established by co-founders Nukul Upadhye (who serves as CEO), Mahesh Kumar Jakhotia, Jitender Bedwal, Daya Rai, and Nikhil Tripathi. Operating within India's massive $200 billion to $300 billion agricultural value chain, Bijak’s primary mission is to transform and modernize the agricultural supply chain by tackling deep-rooted systemic inefficiencies, bridging information asymmetry, and eliminating the trust deficit that traditionally hampers trade between agricultural suppliers, buyers, wholesalers, and food processors. The platform provides a comprehensive digital marketplace that connects local farm produce aggregators on one end with large institutional buyers on the other. A core operational differentiator for Bijak is its proprietary, data-driven counterparty rating system. By analyzing real-time transaction data, the application assigns transparency and reliability scores to users. This mechanism helps MSME traders securely discover alternative partners and conduct transactions with minimal friction. Beyond its core matchmaking marketplace, Bijak operates as an integrated ecosystem that streamlines bookkeeping, optimizes logistics aggregation to minimize partial truckloads, and facilitates quick access to working capital credit and fast loan disbursals. To serve the varied nodes of the agricultural sector, the enterprise operates through specialized business verticals. These include Bijak Vyapaar, which focuses on innovating the domestic grain trading framework, and Bijak Mandi, which seamlessly links fresh produce suppliers to major regional market hubs. Expanding its reach, Bijak Global establishes cross-border linkages to bridge domestic agriculture with international markets, while Just Fresh caters to quality-conscious consumers by supplying premium, selected fruits and vegetables. Since launching its Minimum Viable Product (MVP) in May 2019, the agritech startup has expanded to cover 28 Indian states and more than 2,000 regions, managing a diverse catalog of over 110 commodities for a user base exceeding 30,000 active traders. Financially, Bijak operates as a privately held entity and has demonstrated significant scale, reportedly achieving a Gross Merchandise Value (GMV) milestone of $500 million in 2022. The company has successfully raised approximately $34.5 million in total venture capital funding across multiple financing rounds. Its investment history includes a $2.5 million seed round in late 2019, followed by a $12 million Series A round in 2020. In January 2022, the company completed a major Series B funding round, securing $19.4 million. The platform is backed by a robust roster of prominent institutional and global venture capital investors, including Bertelsmann India Investments, Peak XV Partners (formerly Sequoia Capital India), RTP Global, Matrix Partners India, Omidyar Network India, and Omnivore Partners. With a dedicated workforce numbering between 250 and 500 employees, Bijak continues to leverage advanced technologies like artificial intelligence, data analytics, and secure transaction infrastructures to drive digital transformation and financial inclusion across rural India.