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Booking Holdings Reviews

Norwalk, Connecticut

4.5/ 5

2 reviews

Booking Holdings Inc. is an American multinational travel technology company that operates as the world’s leading provider of online travel and related services. Headquartered in Norwalk, Connecticut, the company connects consumers and local partners across more than 220 countries and territories through its portfolio of primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Together, these platforms offer comprehensive travel solutions, including accommodations, flights, car rentals, restaurant reservations, vacation packages, and local experiences. The company was originally founded on July 18, 1997, as Priceline.com by entrepreneur Jay S. Walker in Stamford, Connecticut. It initially gained widespread recognition for pioneering the "Name Your Own Price" bidding model for opaque travel bookings, which helped the company achieve profitability by 2000. Recognizing the potential for global growth, the company shifted to aggressive expansion through strategic acquisitions. In 2005, it acquired Amsterdam-based Booking.com for $133 million, which quickly grew to become its flagship brand and the world’s largest online accommodation platform. Other key acquisitions followed, including Agoda in 2007, KAYAK in 2013, and OpenTable in 2014. To reflect its diversified portfolio and the dominant global position of its largest brand, the corporation rebranded from The Priceline Group Inc. to Booking Holdings Inc. in February 2018. Booking Holdings operates a highly scalable digital marketplace that generates revenue primarily through merchant bookings, agency commissions, advertising, metasearch activity, and restaurant-related transaction fees. Its core economic engine is Booking.com, which featured approximately 4.4 million properties by the end of 2025, including 500,000 hotels and 3.9 million alternative accommodation options like homes and apartments. The company’s long-term business strategy focuses on building the "Connected Trip," a seamless, integrated booking ecosystem that uses advanced artificial intelligence to coordinate multiple aspects of travel planning on a single platform. Led by Chief Executive Officer Glenn D. Fogel and Chairman Robert J. Mylod Jr., Booking Holdings employs over 24,000 people globally. Financially, the company trades publicly on the Nasdaq Global Select Market under the ticker symbol BKNG. The company has shown robust financial health, reporting total annual revenues of $26.9 billion for the fiscal year 2025 with a net income of $5.40 billion. Moving into 2026, the company continues to demonstrate strong performance; for the first quarter of 2026, it reported a gross booking volume of $53.8 billion, a total of 338 million room nights booked, and quarterly revenues reaching $5.5 billion. Beyond economic growth, the company emphasizes sustainable tourism and digital innovation, becoming the first major online travel provider to have its net-zero science-based emissions target verified by the Science Based Targets initiative (SBTi).