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Booking.com Reviews

Amsterdam, Netherlands

4.3/ 5

3 reviews

Booking.com is one of the world's leading digital travel companies, dedicated to making it easier for everyone to experience the world. Founded in 1996 in Amsterdam, Netherlands, the company has grown from a small Dutch startup into a massive global online travel agency. It operates as a primary subsidiary of Booking Holdings Inc., a publicly traded American travel technology company. Booking.com is headquartered in Amsterdam and maintains a vast international footprint, supported by nearly 200 offices in over 70 countries and employing approximately 24,000 people worldwide. The core business model of Booking.com centers on its digital travel marketplace, which seamlessly connects millions of travelers with a diverse range of transportation options, memorable experiences, and accommodation providers. By the end of 2025, the platform featured approximately 4.4 million properties globally, encompassing about 500,000 traditional hotels, motels, and resorts, alongside roughly 3.9 million alternative accommodation listings, such as homes, apartments, villas, and unique places to stay. To serve its diverse international customer base, the platform is localized and accessible in over 40 languages, facilitating travel planning across more than 220 countries and territories. In recent years, the company has heavily prioritized a "Connected Trip" strategy. This operational framework aims to integrate multiple aspects of the travel-booking experience—including accommodations, flights (available in dozens of markets), rental cars, attractions, tours, and dining—into a singular, cohesive transaction. Alongside this strategy, Booking.com has transitioned toward a merchant-oriented operating model. This shift allows the company to directly facilitate payments, manage pricing presentations, and retain greater control over the end-to-end customer transaction process, which in turn enhances user trust and platform retention. Financially, Booking.com serves as the primary economic engine for Booking Holdings. The marketplace generates revenue through merchant bookings, agency commissions, advertising, and metasearch activity. In the first quarter of 2026, the platform reported robust financial metrics, registering 338 million room nights booked and generating $53.8 billion in gross bookings. This operational volume yielded $5.5 billion in consolidated revenue and an adjusted EBITDA of $1.3 billion for the quarter. Beyond consumer services, Booking.com provides significant value to its accommodation and travel partners by offering immediate global reach, marketing tools, and a reliable booking infrastructure without charging reservation fees to travelers. Backed by 24/7 customer support, secure transaction protocols, and an extensive direct-traffic base, the company continues to maintain a dominant position in the highly competitive global online travel and leisure industry.