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Braze Reviews

New York, New York

—/ 5

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Braze, Inc., formerly known as Appboy Inc., is a prominent cloud-based software organization and stands as a leading global customer engagement platform. Headquartered in New York City, New York, the company operates as a category-defining leader in multichannel marketing and cross-channel messaging solutions. Established originally in March 2011 by co-founders Mark Ghermezian, Bill Magnuson, and Jon Hyman, the company underwent a strategic rebranding to Braze in late 2017 to reflect its broader evolution into a comprehensive infrastructure for modern customer relationships. The core operations of Braze are centered around a single, vertically integrated platform designed to power customer-centric interactions between consumers and brands in real time. The platform encompasses several major functional layers: data ingestion, classification, audience segmentation, canvas orchestration, personalization, and action. Utilizing its advanced intelligence engine, Sage AI by Braze, the platform unifies first-party customer data and facilitates automated decision-making and optimization. This infrastructure allows marketing and growth teams to seamlessly build contextually relevant, responsive campaigns across lifecycles without heavy reliance on technical engineering teams. The platform also features Braze Alloys, a robust network of over 45 integration applications with strategic technology partners like Snowflake, Shopify, Segment, mParticle, and Amplitude, ensuring cross-functional data flexibility. Through its cross-channel engagement technology, Braze supports a diverse ecosystem of communication methods, including mobile push notifications, email, in-app messages, web messaging, and SMS/RCS services. The platform is built to handle massive scale; in 2025, it processed over 4.5 trillion messages and other canvas actions along with 10.2 trillion API calls. As of April 2026, the technology successfully powers interactions for more than 8.5 billion monthly active users worldwide. Braze serves over 2,700 global brands across more than 70 countries, catering to major industries such as retail, e-commerce, media, entertainment, financial services, travel, and hospitality, with notable clients including Burger King, Skyscanner, PureGym, Grubhub, NASCAR, and the NBA. To support its global footprint, Braze has expanded its operations to 15 offices across five continents, including major corporate hubs in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, Tokyo, Toronto, Bucharest, Dubai, and Seoul. The company employs over 2,000 individuals globally and places a high priority on corporate culture, equity, and global inclusion within its business processes. Recognized widely for its technology, Braze is positioned as a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs, the Forrester Wave, and the IDC MarketScape for Omni-Channel Marketing Platforms. Financially, Braze is publicly traded on the Nasdaq stock exchange under the ticker symbol BRZE, having completed its initial public offering in November 2021. For the fiscal period ending in early 2026, the company reported a trailing twelve-month revenue from operations of approximately 787 million USD, continuing its strong trajectory of annual recurring revenue growth. Led by Chief Executive Officer Bill Magnuson alongside Chief Technology Officer Jon Hyman and Chief Financial Officer Isabelle Winkles, Braze remains committed to advancing its corporate social responsibility. The company actively manages environmental, social, and governance (ESG) initiatives, investing in science-based climate solutions and driving community impact through its Braze Cares volunteer programs, product grants, and the Braze for Social Impact Fund, which pledges equity toward driving long-term positive change.