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CleverTap Reviews

Mumbai, Maharashtra

4.7/ 5

3 reviews

CleverTap, legally operating as Clevertap Private Limited, is a prominent customer engagement and retention platform that helps B2C brands maximize user lifetime value by unifying interactions across people, processes, and technology. Founded in May 2013 under the initial name WizRocket by software veterans Sunil Thomas, Suresh Kondamudi, and Anand Jain, the company was established on the core premise that customer retention costs substantially less than customer acquisition. Initially starting as a startup in Mumbai, India, the company underwent a strategic rebranding to CleverTap in September 2015 and moved its global headquarters to San Francisco, California, while maintaining its substantial engineering and operational presence in India. The core operations of CleverTap center around its all-in-one SaaS platform powered by TesseractDB, a purpose-built database for customer engagement offering real-time data processing and analytics. The platform enables mobile-first digital consumer brands to track real-time user behavior, orchestrate multi-channel messaging campaigns, and provide deep audience segmentation. Its comprehensive feature suite includes cross-channel messaging across web, mobile push notifications, email, and SMS, alongside automated campaign optimization, journey orchestration, behavioral analytics, and AI-driven personalization tools like CleverTap Scribe. By shifting focus from batch processing to real-time activation, the platform helps companies personalize consumer touchpoints and mitigate user churn instantaneously. CleverTap serves a global clientele spanning telecommunications, financial services, digital media, e-commerce, and gaming sectors, reaching over 2,000 customers. Its enterprise and mid-market roster includes major global brands such as Vodafone, Sony, Domino's Pizza, Gojek, Cleartrip, BookMyShow, Electronic Arts, and the Times of India. To maintain market leadership and drive consolidation, CleverTap acquired mobile marketing vendor Leanplum in May 2022 and in-app voice communication provider Patch in October 2021. The company operates globally with a physical footprint including offices in San Francisco, London, Amsterdam, Singapore, Mumbai, and Bengaluru, alongside a Latin American hub launched in Mexico City in 2026. Financially, CleverTap operates as a well-funded private company. It has raised approximately $303 million in total funding across multiple venture capital rounds. Key financial milestones include a $1.6 million seed round from Accel in 2014, followed by Series B and Series C rounds in 2019, and a major $105 million Series D funding round in August 2022 led by CDPQ alongside participation from Tiger Global, Peak XV Partners, and IIFL AMC's Tech Fund. By March 2025, the company successfully surpassed $150 million in Annual Recurring Revenue (ARR). Led by Co-Founder and CEO Sunil Thomas alongside Co-Founder and CTO Suresh Kondamudi, CleverTap continues to expand its global market share as a recognized leader in personalization engines and customer lifecycle management.