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Croma Reviews

Mumbai, Maharashtra

4.3/ 5

3 reviews

Croma, a brand of Infiniti Retail Limited, is India’s first and most trusted large-format specialist retail chain for consumer electronics and durable goods. Founded on October 9, 2006, the company is headquartered in Mumbai, Maharashtra. Initially established as a wholly owned subsidiary of Tata Sons, its ownership was later transferred to Tata Digital in 2021, aligning it with the Tata Group's broader digital and e-commerce ecosystem. The company operates under a customer-centric philosophy encapsulated by its brand tagline, "We help you buy." This guiding principle was established to counter high-pressure, incentive-driven sales tactics prevalent among traditional electronics dealers, focusing instead on understanding consumer needs and offering reliable advice. Croma provides an extensive omnichannel shopping experience, enabling consumers to browse and purchase seamlessly in-store, online via its official website (www.croma.com), and through the Tata Neu super-app. This digital integration allows customers to engage with unique benefits like Tata's NeuCoins loyalty currency. Croma's vast retail footprint includes over 550 stores and more than 15 specialized TRiBE stores across over 200 major cities in India. Its logistics and delivery network serves more than 19,000 pin codes nationwide. To optimize inventory management and supply efficiency, the company utilizes a "hub-and-spoke" distribution model, routing merchandise through regional distribution centers to local outlets. The retailer offers a comprehensive selection of over 20,000 to 25,000 products from more than 500 global brands. Its inventory spans multiple electronics categories, including smartphones, laptops, televisions, refrigerators, washing machines, air conditioners, and kitchen appliances. In 2008, Croma expanded its business by launching its own private-label brand in partnership with Woolworths Wholesale, eventually acquiring Woolworths' Indian wholesale operations in 2012 to fully internalize its supply chain. The Croma own-label portfolio now comprises over 400 feature-packed products designed by in-house experts, concentrating heavily on categories with stable core technologies like cooling systems and home appliances while intentionally avoiding highly volatile segments like smartphones. Beyond product sales, Croma prioritizes post-purchase consumer care through its dedicated "ZipCare" service, which includes specialized Protect and Maintain plans covering manufacturing defects, accidental damage, and routine servicing. The company also offers an Express Delivery service ensuring same-day delivery for select orders placed before 4 PM in major cities. Financially, Croma operates as one of India's leading consumer electronics retailers alongside major competitors such as Reliance Digital and Vijay Sales. For the fiscal year ending March 31, 2025, the company reported an annual revenue of ₹19,064 crore. Led by CEO and Managing Director Shibashish Roy and Chairman Sajith Sivanandan, Croma continues to build on the core Tata values of trust, integrity, and pioneering leadership in the retail sector.