Verified employee & interview reviews

Deliveroo Reviews

London, England

5.0/ 5

2 reviews

Deliveroo is a prominent British multinational online food delivery company that operates a hyperlocal, three-sided marketplace connecting local consumers, restaurants and grocers, and riders. Founded in 2013 by William Shu and Greg Orlowski, the company was established in London, United Kingdom, out of a desire to address the lack of high-quality and fast food delivery options available in the city at the time. Over the years, Deliveroo expanded rapidly from its home base in London to cities all over Europe, the Middle East, and Asia. As of recent operational data, Deliveroo operates across approximately 9 to 10 markets globally, including the United Kingdom, France, Belgium, Ireland, Italy, Qatar, Kuwait, Singapore, and the United Arab Emirates, serving millions of monthly active consumers. The company's core business model revolves around facilitating the delivery of prepared meals, groceries, and retail products from various vendors to residential and commercial addresses. Deliveroo generates its revenue through a combination of commission fees charged to partner merchants, per-order delivery fees charged to customers, restaurant sign-up fees, packaging sales, and a specialized advertising platform launched in 2022 that enables businesses to promote products across its application. To optimize its logistics network, Deliveroo utilizes sophisticated machine learning technology and proprietary algorithms, such as "Frank," to predict food preparation times and optimize delivery routes. Beyond its traditional marketplace, the company pioneered "Deliveroo Editions," a concept featuring delivery-only "dark kitchens" that allow restaurant partners to expand into new areas with minimal upfront costs. It also expanded significantly into the on-demand grocery sector, securing partnerships with major retail chains such as Morrisons, Waitrose, Co-op, Sainsbury's, and Asda. In a major corporate development, Deliveroo was acquired by the American delivery giant DoorDash in October 2025, transitioning the company into a private subsidiary operating under DoorDash's broader global portfolio. Prior to this acquisition, Deliveroo had raised approximately $2.95 billion to $3.12 billion in funding over multiple investment rounds from major institutional investors, including Amazon, Fidelity Investments, Greenoaks Capital, and Index Ventures, reaching a peak valuation of around $7 billion during its private rounds before its initial public offering on the London Stock Exchange. Financially, for the fiscal year 2024, the company reported a revenue of 2,071.9 million British pounds, with an operating income of negative 12.4 million British pounds and a net income of negative 0.1 million British pounds. Headquartered in London, Deliveroo employs thousands of corporate staff globally and coordinates a massive network of over 135,000 self-employed couriers and riders worldwide.