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Verified employee & interview reviews
New Delhi
EarnKaro is a prominent Indian affiliate marketing and social cashback platform founded in April 2019 by entrepreneurs Swati Bhargava and Rohan Bhargava. Headquartered in Gurugram, Haryana, the company operates under its primary legal entity, Pouring Pounds India Private Limited, which also manages the well-known coupon and cashback site CashKaro. EarnKaro was established to democratize affiliate marketing in India, filling a crucial market gap by making the concept accessible to the general masses rather than just professional digital marketers. The platform targets a diverse demographic, enabling students, homemakers, content creators, and nano-influencers to generate a steady income from home with zero financial investment. The core operational model of EarnKaro centers on a user-friendly deal-sharing application and website. Registered users can browse extensive product deals or copy standard product links from over 200 partner e-commerce platforms, including industry giants like Amazon, Flipkart, Myntra, Ajio, Nykaa, and BigBasket. By pasting these links into the EarnKaro platform, users convert them into personalized affiliate Profit Links. When these links are shared across social networks such as WhatsApp, Telegram, Facebook, and Instagram, and a purchase is made through them, the user earns a pre-determined percentage of the commission as profit. This profit can subsequently be transferred directly into the user's bank account once minimum thresholds are met. The platform spans multiple consumer categories, including electronics, men's and women's fashion, footwear, beauty, health, and daily groceries. To assist its rapidly growing user base, EarnKaro integrates several specialized digital tools. Notably, the EarnKaro Magic Tool allows users to automate the process of sharing deal links across multiple social media networks simultaneously, reducing mundane tasks. Additionally, the platform features an intuitive income calculator designed to motivate new users by projecting potential monthly earnings based on volume estimates. The platform also runs a highly successful Refer and Earn program, where existing affiliates receive a flat 10% commission on the lifetime earnings of any new users they introduce to the network. Financially and operationally, EarnKaro has achieved substantial traction within the Indian digital ecosystem. Backed by high-profile angel investors including Mr. Ratan Tata, the platform has onboarded over 20 lakh affiliate marketers and successfully disbursed more than INR 20 crore in profits to its users. The company operates with a dedicated workforce and reports an estimated annual revenue running between 5.7 million and 8.7 million dollars. By simplifying technical marketing terminologies and maintaining a transparent structure that fosters digital entrepreneurship, EarnKaro remains one of the top-ranked deal-sharing networks in India.
Madhav Bhatkal
Employee review
Flexible, respectful environment with clear growth paths.
Pros
Cons
Anagha Kurup
Employee review
Learned a ton here. Fast-paced but the people make it worth it.
Pros