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ElasticRun Reviews

Pune, Maharashtra

5.0/ 5

1 review

ElasticRun (NTEX Transportation Services Private Limited) is a prominent technology-driven B2B e-commerce and logistics company that operates one of India's fastest-growing fulfillment networks. Headquartered in Pune, Maharashtra, the company was founded in March 2014 by Sandeep Deshmukh, Saurabh Nigam, and Shitiz Bansal, who envisioned leveraging technology to streamline supply chain systems. ElasticRun operates an innovative, asset-light transportation network that aggregates variable capacity from idle logistics resources and local entrepreneurs, allowing corporate clients to eliminate high fixed setup costs and efficiently cater to shifting market demands. The core operations of ElasticRun are uniquely tailored to bridge the rural-urban divide by transforming traditional distribution frameworks. Serving as a crucial distribution arm for fast-moving consumer goods (FMCG) brands, e-commerce platforms, marketplaces, and pharmaceutical companies, the platform enables large enterprises to seamlessly tap into underserved and hard-to-reach rural markets. Through its extensive crowdsourced logistics network, ElasticRun provides direct market access to over 10 million neighborhood mom-and-pop retail shops, known as Kirana stores, across India. This extensive reach empowers small rural merchants by securing stable inventory pipelines, providing data-driven analytics, and unlocking working capital, while simultaneously offering e-commerce access to over 100 million rural consumers. Adapting to modern infrastructure demands, the company offers a robust suite of tech-driven multi-channel ecosystem solutions. Under its SwiftER fulfillment platform, ElasticRun provides integrated services including shared warehousing infrastructure, intelligent inventory placement, demand forecasting tools, and a reliable last-mile delivery network capable of executing rapid turnaround delivery speeds. Furthermore, the company commercializes its advanced capabilities through Libera, an AI-powered Software-as-a-Service (SaaS) tech stack designed for global deployments. This proprietary platform enables autonomous supply chain operations, route planning, real-time analytics, workforce management, and loss minimization across various fast-commerce and multi-channel fulfillment operations. Financially, ElasticRun achieved unicorn status following a major Series E funding round led by SoftBank Vision Fund 2. The company has raised a total of approximately $462 million in funding over multiple rounds from a prestigious roster of institutional investors, including Prosus Ventures, Goldman Sachs, Avataar Ventures, Kalaari Capital, and Norwest Venture Partners, reaching an estimated valuation of INR 10,800 crore ($1.5 billion). It records an annual operational revenue of over $327 million (approx. INR 2,770 crore). Led by CEO Sandeep Deshmukh, COO Saurabh Nigam, and CTO Shitiz Bansal, ElasticRun continues to scale its operations across more than 600 cities and towns, utilizing over 2.5 million square feet of warehousing space and thousands of fulfillment stations to build the digital railroads for Indian rural consumption.