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FirstCry Reviews

Pune, Maharashtra

—/ 5

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Brainbees Solutions Limited, widely known as FirstCry, is India's leading multinational retail company and multi-channel platform dedicated to infant, maternity, and children's products. Established in November 2010 by co-founders Supam Maheshwari and Amitava Saha, the company is headquartered in Pune, Maharashtra. FirstCry was born out of a desire to address a critical gap in the Indian domestic market, providing parents with reliable access to top-tier, international, and local baby care products. Over the years, it has transformed into a comprehensive one-stop destination spanning commerce, expert-validated parenting content, community engagement, and early childhood education. Operating on an integrated hybrid business model, FirstCry seamlessly combines a massive online e-commerce infrastructure with an extensive brick-and-mortar retail footprint. By early 2024, the company boasted over 1,000 physical stores across India, combining company-owned modern establishments and franchisee-operated outlets, serving more than 500 cities. FirstCry's platform offers an expansive catalog featuring over 200,000 unique products from thousands of international and domestic brands. In addition to third-party merchandise, the company has built successful in-house private labels, most notably BabyHug, which has grown into one of India's largest multi-category brands for mothers, babies, and kids, and CuteWalk, a dedicated footwear brand. Beyond traditional retail, FirstCry has built a deep emotional relationship with its consumers through initiatives like the "FirstCry Box" program. Partnering with thousands of hospitals across India, this initiative delivers free gift boxes of essential newborn items to millions of new parents. The brand has also cultivated "FirstCry Parenting," which stands as India's largest online parenting community, engaging millions of active monthly users. In 2019, the company strategically diversified into early childhood education by acquiring Oi Playschool. Financially, FirstCry has attracted substantial backing from global institutional investors, including SoftBank Vision Fund, Temasek Holdings, Premji Invest, and Mahindra & Mahindra, raising over $513 million across multiple funding rounds. In August 2024, the company officially transitioned into a publicly traded corporation, listing its shares on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) under the parent name Brainbees Solutions Limited. Seeking further growth, FirstCry has successfully replicated its multi-channel playbook internationally, expanding its e-commerce and retail operations into the United Arab Emirates and Saudi Arabia. For the fiscal year ending March 2026, the company reported an annual trailing 12-month revenue of approximately $967 million, solidifying its dominant position in the global baby and child care ecosystem under the leadership of CEO Supam Maheshwari.