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Fisdom Reviews

Bengaluru, Karnataka

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Founded in 2015 by Subramanya S.V. and Anand Dalmia under the corporate entity Finwizard Technology Private Limited, Fisdom is a leading digital wealth management and financial technology platform headquartered in Bengaluru, Karnataka. The company was established with the vision of simplifying India's traditionally complex and jargon-heavy investment landscape by blending cutting-edge technology with personalized financial advice. Fisdom operates a robust, multi-product digital ecosystem that caters to a diverse customer base, including retail investors, high-net-worth individuals, businesses, and families, allowing them to manage personal finance, financial planning, and portfolio management directly from their mobile devices. The platform provides a comprehensive suite of financial products and services, including mutual fund investments, direct equity trading, exchange-traded funds (ETFs), initial public offerings (IPOs), insurance products, tax filing services, and portfolio management services (PMS). Notably, Fisdom has achieved several industry milestones, being the first fintech company in India to completely digitize the account opening and Know Your Customer (KYC) processes, which subsequently became the national industry standard. It was also a pioneer in introducing payment gateways for mutual fund transactions on the Bombay Stock Exchange (BSE) platform and completely digitizing the enrollment process for the National Pension System (NPS). A defining element of Fisdom’s market leadership and strategic growth is its unique B2B2C distribution model. The company forms deep institutional partnerships with prominent national and regional banks, including Punjab National Bank, Indian Bank, Bank of Baroda, UCO Bank, Karnataka Bank, and City Union Bank, among others. By integrating the Fisdom software development kit (SDK) directly into the mobile and internet banking applications of these 15 partner institutions, the company gains a digital presence on nearly 50 million smartphones across India. This strategic moat allows bank customers to seamlessly access advanced wealth management solutions within their existing banking apps. As a rapidly expanding enterprise, Fisdom operates across more than 800 cities and towns in India, supported by physical offices in key hubs such as Mumbai, Delhi, Chennai, Kolkata, and Jaipur. The company employs a dedicated workforce of approximately 400 to 500 professionals and manages an impressive portfolio with assets under management (AUM) exceeding INR 5,000 crore, serving over one million active customers. Prior to its corporate consolidation, the venture secured around $45 million in institutional funding over multiple rounds from eminent global investors, including Prosus Group (via PayU), Quona Capital, Saama Capital, Ankur Capital, and Bessemer Venture Partners. In a landmark consolidation within the Indian wealthtech ecosystem, Fisdom was acquired by the prominent investment platform Groww in October 2025 in an all-cash deal valued at approximately $150 million, allowing it to continue expanding its comprehensive wealth services as a strategic operating subsidiary.