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Forrester Reviews

Cambridge, Massachusetts

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Forrester Research, Inc. (Nasdaq: FORR) is a leading global independent research and advisory firm headquartered in Cambridge, Massachusetts. Founded in 1983 by George F. Colony, the company has spent over four decades helping business and technology leaders navigate complex shifts in the marketplace. Forrester is best known for its focus on customer obsession, a strategic framework that encourages organizations to put the customer at the center of their leadership, strategy, and operations to accelerate growth and increase profitability. The company operates through three primary business segments: Research, Consulting, and Events. The Research segment is the core of Forrester’s business model, providing subscription-based access to proprietary reports, data, and frameworks. A central offering is Forrester Decisions, a role-based service designed to provide specific executive priorities with curated tools and guidance. This segment delivers insights on emerging technology trends, market forecasts, and consumer behavior, including its well-regarded Wave reports, which evaluate technology vendors across various categories. Forrester’s Consulting segment offers independent, research-based projects and advisory services. One of its most recognized methodologies is the Total Economic Impact (TEI) study, which helps organizations quantify the value and ROI of technology investments. The Events segment hosts large-scale immersive experiences focused on B2B marketing, sales, product leadership, and digital transformation. These events provide networking opportunities and allow analysts to bring their research to life for a global audience. The company serves a diverse client base, including 61% of the Fortune 100. Its target audience spans several functional areas, such as information technology, marketing, customer experience (CX), sales, and product development. Geographically, Forrester maintains a strong presence in North America, Europe, and Asia-Pacific. Financially, Forrester reported consolidated revenue of $396.9 million for the fiscal year 2025. As of early 2026, the company manages a global workforce of approximately 1,400 to 1,700 employees. Under the leadership of Founder and CEO George F. Colony, the firm continues to evolve by integrating artificial intelligence into its research agenda and refining its sales execution to drive higher client retention. Forrester faces competition from other major research and advisory firms such as Gartner and IDC, as well as specialized players like Everest Group and HFS Research. However, it distinguishes itself through its emphasis on bold, forward-looking predictions and its role-based approach to decision support. By helping firms transition into customer-obsessed enterprises, Forrester remains a critical partner for organizations seeking to navigate the challenges of a rapidly changing, AI-driven business environment.