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FreshToHome Reviews

Bengaluru, Karnataka

4.3/ 5

3 reviews

FreshToHome Foods Private Limited is a prominent Indian e-commerce platform and direct-to-consumer (D2C) brand specializing in the online retail of fresh, chemical-free seafood, poultry, mutton, and ready-to-cook items. Founded in 2015 by Shan Kadavil and Mathew Joseph, the company is headquartered in Bengaluru, Karnataka, and operates under the legal entity Freshtohome Foods Private Limited, which was originally incorporated in June 2011. The venture was established to address the fragmented nature of India's meat and seafood industry, aiming to deliver hygienic and fresh products directly to consumers' doorsteps. A core pillar of FreshToHome’s business model is its vertically integrated supply chain, which leverages an AI-powered mobile commodities exchange technology platform. This system enables the company to disintermediate the traditional supply chain by bypassing middle-men and sourcing directly from over 1,500 fishermen and low-income farmers across more than 125 coastal areas and agricultural regions. This direct procurement process helps increase incomes for fishermen and farmers, a social impact that has received national recognition in India. To preserve product freshness without chemical preservatives, the company utilizes modern, scientific cold-chain infrastructure, including internet-of-things (IoT) sensors for real-time temperature monitoring, refrigerated storage, and chilled last-mile delivery systems using natural ice. FreshToHome offers an extensive product range featuring over 2,000 certified fresh items, including various cuts of fish, chicken, goat meat, and duck, alongside ready-to-cook items like samosas, cutlets, momos, and curries. The platform also features combo packs, steaks, fillets, and dairy products. Additionally, the company launched "FTH Daily," a subscription-based e-grocery service providing daily essentials like milk, fruits, and vegetables. To complement its online presence, FreshToHome has expanded into omnichannel retail by opening physical storefronts in cities like Bengaluru. Its primary geographic market spans major Indian metropolitan regions, including Bangalore, Delhi (NCR), Mumbai, Pune, Chennai, Hyderabad, Cochin, and Trivandrum, alongside an international footprint in the Middle East, including the United Arab Emirates, with further expansion planned for Saudi Arabia and Oman. Financially, FreshToHome operates as a venture-backed private company and has historically raised approximately $320 million across multiple funding rounds from institutional and angel investors, including Investcorp, Ascent Capital, Iron Pillar, Raed Ventures, and the Amazon Smbhav Venture Fund. In its financial performance, the company recorded a revenue of INR 421 crore (approximately $50 million to $100 million) for the fiscal year 2025, showing steady operational stabilization and narrowing net losses to approximately $21.5 million. Led by CEO Shan Kadavil and COO Mathew Joseph, FreshToHome employs over 700 individuals and ranks as a top competitor in the online meat delivery market alongside platforms like Licious and Zappfresh.