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IndustryBuying Reviews

New Delhi

4.3/ 5

3 reviews

IndustryBuying is India's leading B2B e-commerce marketplace specializing in industrial supplies, business products, and maintenance, repair, and operations (MRO) equipment. Established in 2013 by siblings Swati Gupta and Rahul Gupta, the company was founded with the objective of transforming the fragmented industrial supply chain in India by introducing a transparent, technology-driven online trading ecosystem. Headquartered in New Delhi, India, the platform operates under associated legal entities including Emtex Engineering Private Limited and IB MonotaRO Private Limited, bridging the traditional procurement gap for small and medium enterprises (SMEs) as well as large corporate institutions across the country. The company's robust digital platform features a comprehensive multi-category catalog showcasing over 1 million products from more than 8,000 global and domestic brands. IndustryBuying caters to diverse industrial segments, offering an extensive inventory that spans categories such as power tools, office supplies, automotive maintenance accessories, pumps, safety gear, material handling equipment, packaging solutions, electrical components, cleaning supplies, and testing instruments. Operating on a specialized hybrid business model, IndustryBuying directly procures and manages supply fulfillment for its large enterprise clients while simultaneously functioning as a pure marketplace for smaller businesses, allowing users to source commercial and engineering equipment at highly competitive wholesale pricing. In alignment with its scale and operational capabilities, IndustryBuying has built a massive customer network, currently serving over 1.5 million business clients nationwide. The organization’s strategic growth has been heavily accelerated by key partnerships and backing from global e-commerce and industrial heavyweights. Notably, the company operates a major joint venture with MonotaRO, Japan's largest B2B e-commerce platform, and is structurally supported by W.W. Grainger, the world’s largest industrial supply company, alongside IndiaMART. Financially, IndustryBuying has raised over $26.4 million in equity and debt financing across multiple investment rounds, securing institutional backing from prominent venture capital firms such as Elevation Capital, which led its Series A round, and Kalaari Capital, which joined during its Series B expansion in 2015. Led by Co-Founder and Chief Executive Officer Swati Gupta alongside Rahul Gupta, the executive leadership team brings together rich domain expertise in supply chain consulting and online commerce from premier institutions. With a dedicated workforce of several hundred professionals, IndustryBuying continues to redefine industrial distribution standards in India, leveraging digital innovation to optimize procurement efficiency and empower the nation’s commercial ecosystem.