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Inshorts Reviews

Noida, Uttar Pradesh

4.0/ 5

1 review

Inshorts is a prominent digital media and news aggregation company based in India, renowned for pioneering short-form informational content. Founded in April 2013 by three IIT dropouts—Azhar Iqubal, Anunay Arunav, and Deepit Purkayastha—the company began as a simple Facebook page called "News in Shorts" before transitioning into a mobile application. The platform was created to address falling news engagement among young readers and millennials, who were increasingly experiencing information overload from traditional long-form journalism but still required an efficient way to stay updated on current affairs. The company's core product, the flagship Inshorts app, selects the latest national and international news from a variety of publishers and distills it into crisp, 60-word summaries containing only essential facts without opinions or editorial bias. The application uses a robust technology stack driven by an artificial intelligence and machine learning personalization engine, combined with human curation, to deliver targeted content feeds tailored to individual user preferences. This approach simplifies news consumption for busy individuals across multiple categories, including technology, business, politics, sports, and entertainment, in both English and Hindi. In 2019, the organization expanded its content distribution strategy by launching Public App, a location-based social network and hyperlocal video platform. Public App caters to users in Tier 2 and Tier 3 cities and rural districts across India, allowing them to share and consume community updates, local news, civic alerts, and job postings via short videos. The application has achieved massive reach, delivering over one million videos monthly across 12 regional languages. Headquartered in Noida, Uttar Pradesh, with its parent entity registered in Singapore, Inshorts has raised approximately $159 million to $165 million in venture funding over multiple rounds. Its prominent institutional backers include Tiger Global Management, Vy Capital, A91 Partners, Addition, and SIG Venture Capital. The firm operates primarily on an advertising-based revenue model, utilizing native ad formats that integrate seamlessly with the user interface. For the fiscal year ending March 31, 2024, the company reported an operating revenue of INR 181 crore. Led by CEO Deepit Purkayastha and Chairman Azhar Iqubal, the Inshorts Group employs between 500 and 1,000 professionals and manages a vast user ecosystem that includes over 10 million active users on its flagship news app and over 100 million registered users on the Public platform, establishing a significant digital footprint across India and international markets.