Verified employee & interview reviews

InVideo Reviews

Mumbai, Maharashtra

4.7/ 5

3 reviews

InVideo (operated under parent organization Abstrakt Video Private Limited) is a prominent Indian software-as-a-service (SaaS) company specializing in cloud-based and artificial intelligence-driven video creation and editing tools. Officially incorporated in October 2017 by co-founders Sanket Shah, Harsh Vakharia, and Pankit Chheda, the company originally began operating out of a small office in Mumbai, Maharashtra, with the goal of democratizing professional-grade video production. Built on the vision of becoming a browser-based "Canva for video," InVideo initially launched a minimum viable product targeting digital newsrooms by automatically transforming text articles into short-form social media snippets optimized for platforms like Facebook and X. The core value proposition of InVideo centers on simplicity and efficiency, transforming the traditionally slow and technically complex video editing process into an intuitive user experience. The platform operates on a freemium SaaS model, providing accessible, web-based software that eliminates the need for expensive computing hardware. Over its developmental timeline, InVideo significantly expanded its product ecosystem by building a massive template library consisting of thousands of customizable assets alongside integrations with prominent stock libraries like Shutterstock and Storyblocks. A defining milestone occurred in August 2023 with the official launch of InVideo AI, a proprietary large language model (LLM)-driven engine that enables creators, marketers, and businesses to generate complete, publish-ready videos from a single text prompt. This AI system autonomously handles scriptwriting, video narration, and advanced editing pipelines, reducing overall production timelines from hours to under ten minutes. The company further expanded its technological capabilities with the integration of advanced 3D environment generation within its AI editor in late 2025. Financially, InVideo has scaled rapidly, backed by prominent venture capital firms and angel investors. After graduating from Sequoia Capital India's Surge accelerator program in 2019 with $3.2 million in seed funding, the company raised a $15 million Series A round in October 2020. This was followed by a major $40 million Series B funding round in July 2021 led by Tiger Global Management, which helped finance its corporate expansion and establish a dual-headquarter model spanning Mumbai and San Francisco, California. Other notable backers include Greenoaks Capital Partners, Hummingbird Ventures, and prominent angel investors like Ryan Hoover and Kunal Shah. In line with its growth strategies, the company has completed notable corporate acquisitions, including the video platform Kizoa in March 2022 and GoBo Labs in February 2026. Led by CEO Sanket Shah and CTO Harsh Vakharia, InVideo serves a massive global community of over 10 million registered users across 190 countries, cementing its status as one of India's fastest-growing multimedia SaaS enterprises.