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Ipsos Reviews

Paris, France

5.0/ 5

1 review

Ipsos Group S.A. is a prominent multinational market research and consulting firm headquartered in Paris, France. Founded in 1975 by Didier Truchot, who remains involved as the Founder and Honorary Chair, the company has expanded from a localized European operation into one of the top three largest research and insights agencies in the world. As a publicly traded entity, Ipsos has been listed on the Euronext Paris exchange since July 1999 under the ticker symbol IPS. The global corporate presence of Ipsos spans more than 90 countries, operating through a vast network of over 100 offices. The company employs an extensive workforce of approximately 20,000 professionals, including a significant presence in India through its registered entity, Ipsos Research Private Limited, which handles broad regional operations. Globally, Ben Page serves as the Chief Executive Officer, guiding the firm's strategic focus on integrating artificial intelligence, advanced data analytics, and digital tools to enhance modern polling methodologies. Ipsos provides wide-ranging, survey-based research and consulting services to corporations, government bodies, and institutional clients. Its foundational business philosophy revolves around delivering a comprehensive understanding of society, markets, and individuals. The core capabilities of the firm cover the entire information chain—ranging from programmatic data collection and data processing to strategic activation and consultative delivery. The company organizes its domain expertise across multiple functional specializations. These include brand health tracking, customer experience management, corporate reputation assessment, creative excellence, social intelligence analytics, audience measurement, and public affairs research. To facilitate modern data collection, the firm operates digital platforms such as Ipsos.Digital, a do-it-yourself platform that utilizes mobile-integrated and device-agnostic solutions tailored for tablets, smartphones, and computers. Furthermore, the company leverages dedicated divisions like the Ipsos Knowledge Centre and specialized data science tools to model consumer behavior and apply machine learning algorithms to big data. The firm's commercial operations are diversified across multiple economic sectors, serving high-profile clients in healthcare and life sciences, financial services, retail and consumer packaged goods, technology, telecommunications, and the public sector. From a geographic standpoint, the EMEA (Europe, Middle East, and Africa) region stands as the company's largest market, accounting for nearly half of its overall revenue, followed by the Americas and the Asia-Pacific region. Financially, Ipsos generates substantial global volume, reporting a trailing twelve-month revenue of approximately $2.85 billion. The company continues to actively scale its capabilities through strategic acquisitions, absorbing regional entities like Seventh Decimal, Crownit, and BVA Xsight to reinforce its market position against consulting and analytics competitors.