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Stockholm, Sweden
Klarna Group plc, commonly known as Klarna, is a prominent global digital bank, fintech company, and flexible payments provider. Founded in Stockholm, Sweden, in 2005 by entrepreneurs Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson, the company initially operated under the name Kreditor before rebranding to Klarna in 2010. Domiciled in London, United Kingdom, Klarna has established itself as an international leader in the "Buy Now, Pay Later" (BNPL) sector, expanding its operations across 26 countries, including major growth hubs in the United States, the United Kingdom, Germany, and Sweden. The core mission of Klarna is to simplify and secure the purchasing experience for both consumers and merchants. The company operates an AI-powered commerce and payments network that connects over 119 million active consumers with more than 1 million retail partners globally, including prominent brands such as Uber, H&M, Sephora, Macy's, IKEA, Expedia Group, and Nike. Processing approximately 3.4 million transactions per day, Klarna offers a diverse suite of financial products. These include its signature interest-free installment plans (such as paying in 4 installments), "pay later" options that delay full settlement, and longer-term fair financing options ranging up to 48 months. Additionally, Klarna has expanded its portfolio to include traditional retail banking solutions, such as deposit and savings accounts, the physical Klarna Card, cashback programs, and customizable digital marketing or advertising tools for e-commerce merchants. Klarna's corporate evolution is marked by significant financial milestones and strategic transformations. The company achieved unicorn status in 2012 with a valuation exceeding $1 billion and secured a full banking license in 2017, allowing it to offer broader digital banking services. Over the years, it acquired key entities like SOFORT in 2014, Close Brothers Retail Finance in 2018, and Stocard in 2021. Backed by major global investors including Sequoia Capital, Dragoneer Investment Group, Commonwealth Bank of Australia, and SoftBank’s Vision Fund 2, Klarna's private valuation peaked at $45.6 billion in 2021. Following a subsequent market correction that saw its private valuation shift to $6.7 billion in 2022, Klarna successfully executed its initial public offering (IPO) in September 2025. The company is publicly traded in the United States on the New York Stock Exchange under the ticker symbol KLAR. As of mid-2026, the company commands a market capitalization of approximately $7.12 billion, with 378 million outstanding shares and a trailing 12-month revenue of $3.82 billion, operating under the continued leadership of co-founder and CEO Sebastian Siemiatkowski.
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