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Klook Reviews

Hong Kong

4.3/ 5

3 reviews

Klook is a world-leading travel activities and experiences booking platform that operates as a sophisticated two-sided marketplace, connecting fragmented local merchant supply with global traveler demand. Founded in September 2014 by Ethan Lin, Eric Gnock Fah, and Bernie Xiaokang Xiong, the company is headquartered in Hong Kong and serves an international market. Klook bridges the gap between travelers and activity providers, allowing users to discover, book, and seamlessly redeem a vast array of services via its website and award-winning mobile application. The platform’s extensive offerings span multiple core travel segments, including reservations and ticketing for popular tourist attractions, local day tours, cultural excursions, outdoor adventures, and unique culinary experiences. In addition to experiential activities, Klook has diversified its inventory to facilitate essential travel logistics, offering bookings for accommodations, local transport options, airport transfers, car rentals, rail passes, and ancillary products like e-SIM cards. Utilizing innovative technologies, Klook enables on-the-go bookings with instant confirmation and paperless ticketing, allowing travelers to effortlessly redeem services using QR code-enabled e-vouchers. Financially, Klook is a privately held, Series F funded technology startup that achieved unicorn status in 2018. Over eleven funding rounds, the company has raised a cumulative total of approximately $1.03 billion from high-profile institutional investors, including Sequoia Capital China (Hong Kong), Matrix Partners, and Goldman Sachs Investment Partners. Its most recent financing milestone was a $100 million Series F round secured on February 11, 2025, solidifying its market valuation at over $1 billion. The company employs more than 2,000 professionals globally and operates a decentralized corporate network with over 26 offices worldwide, including dual technology hubs in Singapore and Shenzhen, China. For its Indian operations, Klook Travel Technology India Private Limited is registered with its corporate office located at ONE International Centre in Mumbai, Maharashtra. Klook's core business model focuses on acting as an asset-light intermediary, generating the majority of its revenue by charging a commission on each booking made through its marketplace. This operational approach eliminates the burden of owning or managing physical travel infrastructure. The company also drives revenue through promotional partnerships, advertising services, and premium merchant features. A key technological driver is its merchant SaaS, which digitizes inventory for small, independent operators who previously relied on pen-and-paper systems. Furthermore, Klook integrates advanced machine-learning personalization to tailor itineraries based on real-time factors and leverages the creator economy via its "Klook Joykreator" tool and a 2024 Google Cloud collaboration. By anchoring its services on a best-price guarantee, Klook successfully captures a highly repetitive user base consisting of digitally native Gen Z and Millennial explorers, family travelers, and outbound tourists across more than 2,700 destinations globally.