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Kuvera Reviews

Bengaluru, Karnataka

4.7/ 5

3 reviews

Kuvera (operated by Arevuk Advisory Services Private Limited) is a prominent Indian online wealth management platform headquartered in Bangalore, Karnataka. Founded in 2016 by Gaurav Rastogi (former portfolio manager at Morgan Stanley) and Neelabh Sanyal (former vice-president at Axis Capital), the company was established with the mission of simplifying financial services and making advanced investment tools accessible to everyday investors. In 2017, Mayank Sharma joined as a co-founder and Chief Technology Officer, helping to launch the website and integrate early robo-advisory features. The platform famously established itself as India's first free-to-use, web-based direct mutual fund investment platform. The core value proposition of Kuvera centers on offering direct mutual fund plans, which allow individual investors to buy and redeem mutual fund investments without paying the third-party commissions (up to 1.5%) typically associated with regular plans. Over the years, Kuvera expanded its financial ecosystem beyond mutual funds to encompass a comprehensive suite of personal finance services. These include investment capabilities in digital gold, fixed deposits, Indian and US stocks (through a strategic partnership with Vested Finance launched in September 2020), and insurance solutions, such as a group health insurance cover underwritten by Bharti AXA. The platform provides advanced financial planning tools tailored to individual risk appetites, featuring automated services like tax harvesting, smart trading, portfolio consolidation, and family account management. To accelerate its product development and scale its engineering team, Kuvera secured institutional backing early in its growth cycle. After raising initial angel funding, the company secured a notable $4.5 million Series A funding round in April 2019 from Eight Roads Fintech Strategic Investments, the proprietary investment arm of Fidelity International. This injection of capital allowed Kuvera to expand its product offerings and dramatically increase its user base, eventually growing its Assets Under Management (AUM) to approximately INR 28,000 crore (₹280 billion). A pivotal milestone in the company’s trajectory occurred in February 2024, when Kuvera was acquired by the prominent fintech unicorn CRED (Dreamplug Technologies Pvt Ltd) in a cash and stock transaction. This strategic acquisition enabled CRED to fast-track its entry into the wealth management sector by absorbing Kuvera’s extensive infrastructure, toolsets, and established investor base. Following the acquisition, the platform continues to operate as a vital digital avenue for personal wealth growth under the rebranded identity "Kuvera by CRED," retaining its commitment to transparent, commission-free, and goal-based financial asset management for millions of Indian users.