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Latlong.ai Reviews

Bengaluru, Karnataka

4.3/ 5

3 reviews

Latlong.ai (registered legally as ONZE Technologies (India) Private Limited) is a specialized Indian location intelligence and mapping technology company. Founded in 2007 and headquartered in Bengaluru, Karnataka, the company operates primarily as a provider of a cloud-based location intelligence platform designed to transform complex spatial data into actionable business insights. Latlong is led by its CEO, Puranika Narayana Bhatta, and functions with a lean, specialized product team dedicated to solving niche, large-scale geospatial problems across India and global markets. The core product suite of Latlong is built around a full-stack sovereign mapping engine that combines artificial intelligence, open-source data, and geospatial intelligence to address deeply local challenges. Key products in their ecosystem include: - Api Suite: A high-performance collection of location-based developer APIs designed for accurate geocoding, reverse geocoding, routing, and address auto-complete. Built specifically to navigate India's complex and highly inconsistent address structures, Latlong's geocoding engine utilizes advanced pattern matching and Large Language Models (LLMs) to achieve high levels of precision. - Aaloka: An AI-led geospatial intelligence and market analytics engine. Aaloka allows corporate decision-makers and organizational planners to gather, analyze, and visualize demographic data and behavioral consumer patterns using no-code, natural language queries to optimize marketing return on investment (ROI). - Anuga: A flexible fleet tracking and field operations management system utilized heavily by market research, political consultancies, and retail logistics clients for real-time team and asset tracking, including offline survey data collection capabilities.Latlong actively serves prominent institutions and businesses across sectors like finance, automotive, transportation, public administration, and hyperlocal delivery. Notable enterprise clients include Piramal Finance, TVS Motors, and Fino Payments Bank, where Latlong’s solutions have been deployed to improve field sales force productivity, refine geographic pricing strategies, and automate lead management mapping workflows. Additionally, the company is an early adopter of India's standardized DigiPin system, offering digital APIs that migrate traditional addresses into uniform alphanumeric codes. Financially, Latlong operates as a seed-funded startup, having raised approximately $330,000 across its investment rounds from various angel investors, including Ravichandar V. In alignment with regional digital sovereignty goals, the company positions itself as a cost-effective, hyper-accurate alternative to foreign mapping providers, facilitating scalable data access for domestic startups and academic researchers through data-sharing partnerships.