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Lifestyle International Reviews

Bengaluru, Karnataka

4.0/ 5

2 reviews

Lifestyle International Private Limited, established in 1999 and headquartered in Bengaluru, Karnataka, is a leading fashion and lifestyle retail company in India. The company operates as a prominent subsidiary of the Dubai-based retail and hospitality conglomerate, the Landmark Group. Since launching its first departmental store in Chennai, Lifestyle International has grown into one of the country's premier shopping destinations, known for delivering a trendy, youthful, and vibrant shopping experience. The company's core business is diversified across several major retail formats, which together offer a comprehensive, one-stop shopping experience. Its flagship format, Lifestyle Stores, consists of large-scale departmental stores that bring multiple concepts under one roof, including multi-level layouts offering men's, women's, and children's apparel, footwear, handbags, beauty products, and fashion accessories. To complement its fashion retail, the company operates Home Centre, a leading chain specializing in furniture, home furnishings, and decorative items. Additionally, Lifestyle International manages Max Fashion, a widely popular value fashion chain, and Easybuy, which further targets the value retail segment, alongside managing international apparel brands like Bossini and Kappa. Operationally, Lifestyle International maintains a massive retail footprint that includes over 400 stores across major metropolitan hubs as well as rapidly expanding Tier 2 and Tier 3 cities such as Nagpur, Jaipur, Visakhapatnam, and Nashik. This extensive physical network is closely integrated with a robust and growing e-commerce platform, enabling a seamless omnichannel shopping experience. The company’s inventory features a strategic mix of leading national and international brands alongside a strong portfolio of successful in-house private labels, such as Melange, which contribute significantly to its total revenue. Financially, Lifestyle International operates with a strong market presence, commanding an estimated annual revenue between $1.0 billion and $5.0 billion. The company is led by Managing Director Shital Mehta, who guides its strategic focus toward digital transformation, AI-driven shopping enhancements, and modern sustainability initiatives, such as developing eco-friendly products and processes. Beyond its commercial success, Lifestyle International is highly recognized for its progressive workplace culture and human resource management. The company employs thousands of people across India and has consistently been certified by the Great Place to Work Institute, ranking highly among the best workplaces in the retail sector and for millennials. To counter historically high industry attrition rates, the company implemented specialized employee welfare and training programs, such as 'LIFE' (Learn, Implement, Fastrack, Expert) and 'LEAP' (Landmark Education), which provide technical skills and retail management degrees to front-end staff. The group also engages in corporate social responsibility, famously organizing the 'Beat Diabetes' campaign to increase health awareness across the communities it serves.