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Metro Brands Reviews

Mumbai, Maharashtra

4.0/ 5

3 reviews

Metro Brands Limited, originally founded in 1955 as a standalone shoe store in Colaba, Mumbai, has grown to become one of India's largest and most aspirational footwear and accessories specialty retailers. Incorporated in January 1977 as Metro Shoes Limited, the company strategically rebranded to Metro Brands Limited in September 2018 to better reflect its expanding retail portfolio. Headquartered in Mumbai, Maharashtra, the company has established a prominent national footprint by catering to a wide demographic across economy, mid-range, and premium segments. The company operates an extensive multi-format retail network. As of December 2025, Metro Brands manages 990 stores across 211 cities spanning 31 Indian States and Union Territories. Its retail strategy primarily relies on a Company Owned, Company Operated (COCO) model, which includes Multi-Brand Outlets (MBOs) and Exclusive Brand Outlets (EBOs) to maintain a highly controlled and consistent customer experience. The company’s diverse product mix addresses footwear requirements for men, women, unisex, and children across casual, formal, festive, and athleisure categories. Women's footwear constitutes the largest segment, followed by men's footwear, accessories, and kids' products. Metro Brands operates on a highly scalable, asset-light business model. Instead of engaging in direct manufacturing, the company sources its extensive product range from a robust network of over 250 long-standing third-party vendor partners. This allows the company to remain agile, quickly introduce new designs, and adapt efficiently to regional demands and fashion trends. To support its retail operations, Metro Brands utilizes an integrated supply chain anchored by a corporate office and two primary warehouses located in Mumbai. A key strength of Metro Brands is its diverse brand architecture. Its internal flagship brands include Metro Shoes, Mochi, Walkway, Da Vinchi, and Cheemo. Additionally, the company has secured powerful international partnerships, acting as an exclusive retail and digital partner for prominent global brands. It operates exclusive stores for Crocs and has entered into strategic agreements with Foot Locker, FitFlop, FILA, and New Era Cap. In June 2025, Metro Brands announced a major long-term distribution agreement with Clarks, gaining exclusive rights to manage its offline mono-branded stores and e-commerce operations within India and neighboring countries. Financially, Metro Brands is a publicly-traded entity, listed on both the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) since its initial public offering in December 2021. For the fiscal year 2024-25, the company reported a total income of INR 2,600 crore and revenue from operations of INR 2,507 crore. The corporate leadership includes Rafique Abdul Malik as Non-Executive Chairman, Farah Malik Bhanji as Managing Director, and Nissan Joseph as Chief Executive Officer. Capitalizing on modern consumer preferences, the company heavily emphasizes an omnichannel approach, integrating its physical storefronts with dedicated e-commerce platforms and a digital loyalty program that boasts over 18 million members.