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Motive Reviews

San Francisco, California

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Motive, originally founded as KeepTruckin, is a prominent American technology company that develops AI-powered fleet management, safety, and operational software solutions for businesses driving the physical economy. Established on June 1, 2013, in San Francisco, California, by Shoaib Makani, Obaid Khan, and Ryan Johns, the company initially focused on addressing outdated practices in the trucking sector by launching an electronic logbook application to help drivers easily record their hours of service. As the business evolved, it expanded its product offerings far beyond digital logs. In April 2022, KeepTruckin officially rebranded to Motive. This strategic shift reflected its broader focus on providing automation, safety, and efficiency tools across a diverse array of industries outside of traditional trucking, including construction, agriculture, oil and gas, distribution, field services, passenger transit, and food and beverage logistics. Motive's core offering is its Automated Operations Platform, an integrated suite that blends proprietary internet-of-things (IoT) hardware with cloud-based software driven by artificial intelligence. The hardware component includes advanced solutions such as the AI Dashcam Plus, which features human-like depth perception to detect unsafe behaviors like mobile phone use, and high-frequency GPS trackers. This hardware feeds data directly into the cloud platform, enabling fleet managers to access real-time visibility through dashboards like Fleet View. The ecosystem delivers comprehensive tools for vehicle tracking, compliance monitoring, maintenance scheduling, and driver coaching. Its maintenance module automates preventative scheduling and diagnostic trouble code monitoring, while its spend management product integrates corporate cards to help operations limit, track, and optimize fuel and operational expenses. The company has experienced significant financial and operational scale. By late 2025, Motive supported over 1.3 million drivers and served more than 120,000 business customers globally, including major enterprise clients like FedEx Freight and CRH Canada. Driven by its software-as-a-service (SaaS) model, Motive reported an annualized recurring revenue (ARR) of $501 million as of September 2025, with expectations to reach $549 million by the end of that year. Financially backed by premier venture firms, Motive has raised over $567 million in total funding through successive rounds led by investors such as Index Ventures, Scale Venture Partners, GV, IVP, G2VP, Insight Partners, and Kleiner Perkins, achieving a private valuation of $2.85 billion. In December 2025, the company crossed a major milestone by filing a registration statement with the U.S. Securities and Exchange Commission for a proposed initial public offering on the New York Stock Exchange under the ticker symbol MTVE, positioned for its public debut in 2026. Headquartered in San Francisco, the company employs approximately 4,500 people globally under the ongoing leadership of CEO Shoaib Makani.