Verified employee & interview reviews

MX Player Reviews

Mumbai, Maharashtra

—/ 5

0 reviews

Amazon MX Player, formerly known simply as MX Player, is a leading Indian video-on-demand and over-the-top (OTT) streaming service. Originally launched on July 18, 2011, by J2 Interactive as an offline video player app for Android devices, it became highly popular for its advanced subtitle support and multi-core decoding capabilities, eventually amassing over 1 billion downloads globally. Recognizing its massive user base, the Indian digital conglomerate Times Internet acquired the platform in 2018 for an estimated $200 million. Following this acquisition, MX Player underwent a major strategic transition, officially relaunching on February 20, 2019, as a fully-fledged ad-supported streaming platform. Headquartered in Mumbai, Maharashtra, the platform has historically operated a robust ad-supported video-on-demand (AVOD) business model, offering free, premium digital entertainment without requiring a paid subscription. Its vast content library spans more than 150,000 hours of content accessible across 11 major languages, including Hindi, Tamil, Telugu, Malayalam, Bengali, Punjabi, Bhojpuri, Gujarati, Kannada, and Marathi. MX Player's offering includes licensed feature films, television shows, news, music videos, and sports from major Indian and international studios. The platform gained considerable acclaim by creating its own slate of premium original programming under the "MX Originals" banner, producing popular web series and reality shows such as Ek Badnaam Aashram, Campus Diaries, and Raktanchal. Additionally, under the "MX Vdesi" tab, it hosts one of India's largest localized collections of international content, including Turkish, Korean, and Hollywood dramas dubbed into regional Indian languages. In mid-2024, the streaming service entered its next phase of corporate growth when it was acquired by Amazon India for approximately $100 million to deepen Amazon's market penetration across Tier 1, 2, and 3 Indian cities. Following the acquisition, the service was rebranded as Amazon MX Player. Under Amazon's ownership, the service has expanded its distribution channels significantly. Viewers can access the free service through dedicated mobile apps, connected televisions—including integrations with platforms like Whale TV and Fire TV—as well as directly via the Amazon shopping app and Prime Video ecosystem. By leveraging Amazon’s technological infrastructure and advanced advertising solutions, the service caters to a massive audience of over 250 million unique monthly viewers. Led by CEO Karan Bedi, Amazon MX Player continues to expand its mobile-first storytelling formats, including micro-drama offerings like MX Fatafat, solidifying its status as one of the most prominent free digital entertainment platforms in the Indian market.