Noise is a prominent Indian consumer electronics brand that has established itself as a market leader in the wearable technology and hearable segments. Founded in 2014 by brothers Amit Khatri and Gaurav Khatri, the company began its journey in Gurugram, Haryana. Initially starting as an online retailer for mobile phone cases and smartphone accessories, Noise leveraged deep consumer insights and a design-first approach to quickly scale its business. Recognizing a major shift in consumer preferences toward smart technology, the company strategically pivoted into the smart wearables market in 2016, long before it reached mass maturity in India. Today, Noise operates as a key player under the corporate identity of Nexxbase Marketing Pvt. Ltd. The brand specializes in manufacturing and distributing a diverse, customer-centric portfolio that includes smartwatches, wireless Bluetooth earbuds (TWS), and headphones. The company focuses heavily on introducing advanced, accessible, and lifestyle-integrated technology tailored specifically for Indian consumers. It has achieved significant market milestones, maintaining a leading 25-28% share of India's smartwatch market and cementing its position among the country's fastest-growing tech lifestyle brands. A defining characteristic of Noise's business model has been its disciplined capital strategy. The company operated as a highly successful bootstrapped entity for nearly a decade, relying on retained earnings and structured debt to fuel its exponential growth rather than external venture capital. This allowed the founders to maintain absolute voting power and strategic flexibility. In late 2023, Noise opened its cap table to external institutional investment for the first time by securing a strategic minority investment from global audio giant Bose Corporation during its Series A funding round. In April 2025, the corporate evolution continued as Titan Company acquired Noise, transitioning it into an operating subsidiary. Despite these strategic integrations, the founders maintain a highly concentrated equity stake alongside a designated employee stock ownership pool. Operationally, Noise employs a high-volume, low-margin strategy supported by an in-house research and development center alongside manufacturing partnerships in China. This structure allows the company to rapidly introduce feature-rich products—such as smartwatches with AMOLED displays, Bluetooth calling capabilities, and premium smart rings—at affordable price points. Financially, the company scaled from a net profit of INR 35.5 crore on revenues of INR 793 crore in FY22 to surpassing an annual gross merchandise value of over INR 2,000 crore (~$240 million) in subsequent fiscal years. Headquartered at the Two Horizon Center in Gurugram, Noise manages a workforce of several hundred employees as it expands its digital marketing footprint and prepares for broader international expansion into regions like the Middle East and Southeast Asia.

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