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Public App Reviews

Noida, Uttar Pradesh

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Public App (operating under Public Holdings, Inc. or Public.com) is an innovative American financial technology company that operates an electronic trading and multi-asset brokerage platform. Launched in September 2019 by co-founders and co-CEOs Jannick Malling and Leif Abraham, the company was built on the core mission of democratizing the public markets and making wealth generation accessible, transparent, and inclusive for everyone. Driven by the insight that traditional investing was historically too expensive, confusing, or exclusive, Public pioneered a community-driven, mobile-first approach that quickly resonated with a diverse base of retail investors. The company is headquartered in New York City, New York, and operates as a privately held financial services entity. Over its operational history, Public has experienced rapid growth, scaling its workforce to hundreds of employees and expanding its user community to millions of active investors. To fuel this expansion, Public has successfully raised over $550 million across multiple institutional funding rounds. Its prominent backer list features premier venture capital firms such as Accel, Greycroft, Tiger Global Management, and Lakestar, alongside high-profile cultural figures, athletes, and entrepreneurs, including Will Smith, J.J. Watt, Tony Hawk, and The Chainsmokers. This strong capital backing propelled the company to a valuation of $1.2 billion. Operationally, Public distinguishes itself through a comprehensive, multi-asset investing experience. The platform allows individual retail clients to trade and manage an expansive selection of financial instruments, including over 9,000 U.S.-listed stocks, exchange-traded funds (ETFs), fractional bonds, options, cryptocurrencies, and U.S. Treasury securities. A pioneer in frictionless retail investing, the platform offers real-time fractional investing with no account minimums, enabling users to buy slices of high-priced equities with any amount of capital. In addition to active trading, Public provides yield-generating accounts, including a high-yield cash account offering competitive APY with multi-million dollar FDIC insurance, and customizable Treasury ladders. In a major strategic evolution to lower transactional barriers, Public famously discontinued payment for order flow (PFOF) for equities trades, shifting toward a model supported by customer gratuities, asset lending, and margin interest. Innovation remains central to Public’s business model. In late 2025, the company introduced its "Agentic Brokerage" vision, integrating a three-part AI system that empowers retail investors to build custom, tax-optimized stock indexes using plain-language commands and automate portfolio management through intelligent AI agents. The company has also strategically expanded via key acquisitions, absorbing stock-data visualization platform Hypercharts, fractional alternative-asset platform Otis, Stocktwits' brokerage accounts, and the crypto IRA business of Alto, which allowed Public to offer cryptocurrency trading within tax-advantaged retirement accounts. Through its unique combination of fractional multi-asset access, advanced AI tools, and portfolio automation, Public continues to reshape the modern retail brokerage landscape.