Verified employee & interview reviews

Rebel Foods Reviews

Mumbai, Maharashtra

5.0/ 5

1 review

Rebel Foods, formerly known as Faasos, is an Indian multi-brand cloud kitchen company and stands as the world's largest chain of internet restaurants. Founded in 2011 by INSEAD alumni Jaydeep Barman and Kallol Banerjee, the company originally began as a physical quick-service restaurant chain with online ordering facilities. Recognizing that a vast majority of its customers had never visited its physical storefronts, Rebel Foods shifted to a multi-brand, cloud kitchen-only model in 2016, a move that pioneered the internet restaurant industry in India and globally. Headquartered in Mumbai, Maharashtra, India, the company operates an extensive digital-first network that spans over 70 cities across approximately 10 countries, including India, the United Arab Emirates, the United Kingdom, Indonesia, Singapore, and Malaysia. As of recent operational data, Rebel Foods manages over 450 cloud kitchen locations that power thousands of individual internet restaurants, serving millions of customers worldwide. The core of the company's business model relies on its proprietary Rebel Operating System, a full-stack platform that combines culinary craft with data-driven technology infrastructure. This infrastructure allows Rebel Foods to scale multiple food brands out of a single kitchen location, optimizing asset utilization and minimizing capital expenditures. The company owns and operates more than 15 proprietary brands tailored to distinct consumer food missions, including Faasos (wraps), Behrouz Biryani, Oven Story Pizza, Mandarin Oak (Chinese cuisine), Sweet Truth (desserts), Lunch Box, and The Good Bowl. Orders are processed primarily through its consolidated online food ordering platform, EatSure, alongside major third-party food delivery aggregators. Beyond its in-house portfolio, Rebel Foods utilizes the Rebel Launcher Program to outsource its cloud kitchen footprint and technology stack to international and local partner brands. Notably, the company secured the exclusive master franchise rights for the American fast-food chain Wendy's in India, managing both its traditional offline brick-and-mortar expansion and delivery-only cloud kitchens. It has also forged partnerships with brands like Mad Over Donuts and Natural Ice Cream, and acquired a majority stake in the luxury chocolate brand Smoor. Financially, Rebel Foods is a private venture-backed unicorn, achieving a valuation of approximately $1.4 billion following its Series F funding round in 2021. The company has raised over $587 million in total funding from prominent global institutional investors, including Peak XV Partners (formerly Sequoia Capital India), Coatue Management, Lightbox Ventures, Temasek, KKR, and the Qatar Investment Authority. The company's executive leadership includes Co-Founder and Chairman Jaydeep Barman and Chief Executive Officer Ankush Grover, who continue to drive its international market penetration and digital infrastructure growth.