
Loading
Verified employee & interview reviews
Gurugram, Haryana
Rooter (officially Rooter Sports Technologies Private Limited) is a pioneering Indian digital streaming and gaming platform that has emerged as India’s leading game streaming and esports platform. Founded in 2016 by Piyush Kumar and Dipesh Agarwal, the company is headquartered in New Delhi, Delhi, India. Originally launched as a digital platform focused on live sports engagement, sports fan communities, and real-time data analytics for cricket, football, and other major sports, Rooter underwent a significant strategic pivot in 2020 to capture India’s rapidly growing gaming and esports market. Today, it stands as a premier content ecosystem tailored for gaming enthusiasts, content creators, and professional esports athletes across the country. The core operations of Rooter revolve around its advanced live streaming platform, content creation ecosystem, and esports tournament organization. The platform enables thousands of active streamers and gaming creators to broadcast their gameplay live, focusing on popular mobile and PC titles such as Battlegrounds Mobile India (BGMI), Free Fire, Valorant, Call of Duty, and GTA V. Through its user-friendly mobile application and web interface, Rooter provides creators with robust streaming tools, overlays, and performance analytics to build their audiences. For viewers, the platform offers an interactive and immersive experience, featuring live chats, virtual gifting, fan rewards, and high-definition video playback optimized for low-bandwidth networks across tier-2 and tier-3 Indian cities. A key driver of Rooter's growth is its robust creator monetization model and structured talent programs. The platform allows streamers to earn a sustainable livelihood through revenue-sharing models, virtual tipping, brand sponsorships, and specialized creator compensation pools. To secure market leadership, Rooter has consistently signed exclusive content deals with top-tier Indian gaming influencers, prominent esports teams, and popular content creators, ensuring a steady influx of premium and engaging gaming media. In addition to user-generated streaming, Rooter is a major force in the Indian esports ecosystem. The company regularly organizes, broadcasts, and sponsors large-scale professional esports tournaments and grassroots gaming leagues. These events provide a competitive stage for emerging talent while drawing millions of concurrent viewers, attracting mainstream brands looking to target the coveted Gen Z and millennial demographic. Rooter also commercializes its ecosystem through integrated media buying, in-stream advertising, and corporate sponsorships. As a venture-backed technology startup, Rooter has successfully raised multiple rounds of funding from prominent domestic and international investors. Its backing includes venture capital firms, strategic media houses, and technology investors such as Lightbox, March Capital, Duane Park, roots ventures, and Venture Catalysts, alongside prominent individual angel investors. Rooter continues to expand its technological capabilities, integrating advanced artificial intelligence for content personalization, automated moderation, and enhanced user engagement, reinforcing its position at the forefront of India's gaming entertainment boom.
Rukmini Lahiri
Employee review
Strong engineering culture and good mentorship for early-career folks.
Pros