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SafexPay Reviews

Mumbai, Maharashtra

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Safexpay, legally operating through entities such as Paygate India Private Limited and Safexpay Technologies Private Limited, is a prominent and rapidly growing fintech company specializing in digital payment solutions and application programming interface (API) infrastructure. Founded in 2017 by Aradhana Amit Gupta and Ravi Shankar Gupta, the company is headquartered in Thane, Maharashtra, India, with its corporate office situated in the Lodha Supremus II complex within the Wagle Industrial Estate. Safexpay operates primarily as a business-to-business (B2B) and business-to-business-to-consumer (B2B2C) technology provider, aiming to transform digital payment delivery channels and white-label platforms for a wide range of global clients, merchants, and financial institutions. The core operational verticals of Safexpay revolve around providing a converged, scalable, and secure payments platform tailored for businesses across various sectors, including e-commerce, education, banking, fintech, and government industries. A key component of its product suite is its white-label solutions, which include white-label payment gateways, white-label mobile wallets, and white-label QR code management tools. These offerings allow banks, enterprises, and internet service providers to maintain their unique brand identity while leveraging robust payment aggregation capabilities. Additionally, the company provides automated digital onboarding platforms, unified payments interface (UPI) tools, prepaid card management systems, and centralized billing application program interfaces (APIs) designed to facilitate frictionless electronic transactions. In expanding its product ecosystem, Safexpay has launched several specialized platforms to target diverse market segments. These include NeuX, a digital payment and business operations platform engineered specifically to support micro, small, and medium enterprises (MSMEs) alongside mid-market business-to-business companies. It also developed Aasaan, a consumer-centric, merchant-focused checkout framework created to streamline online transaction pipelines and decrease shopping cart abandonment rates on direct-to-consumer digital commerce websites. To support its technology infrastructure, Safexpay maintains a cloud-agnostic, PCI DSS Level 1 compliant architecture capable of processing over one million digital transactions daily with a target operational uptime of 99.9%. Financially, Safexpay is a privately held startup backed by institutional venture capital firms, having raised approximately $6.04 million through various funding initiatives, including a notable Series A round. Its prominent backers include investment entities such as Ardor Advisors and Choithram International. Under the executive leadership of CEO Ravi Shankar Gupta and CPO Aradhana Amit Gupta, the company has actively pursued international growth strategies, aiming to deploy up to $10 million into digital payment ecosystems across the Gulf Cooperation Council (GCC) region, including targeted corporate setups in Saudi Arabia, Oman, Qatar, and a strategic international headquarters in Dubai. Although the company faced temporary fiscal compressions and revenue restructuring down to INR 88.5 crore following infrastructure data security breaches and cyber attacks in late 2023, it continues to scale its core fintech platforms, enhance risk mitigation frameworks, and expand merchant acquisition channels to drive long-term digital economic inclusion.