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SmartCoin Reviews

Bengaluru, Karnataka

4.0/ 5

1 review

SmartCoin Financials Private Limited, now operating under the brand name Olyv, is a prominent Indian digital financial wellness platform headquartered in Bengaluru, Karnataka. Founded in November 2015 by Rohit Garg, Vinay Kumar Singh, Jayant Upadhyay, and Amit Chandel, the tech-driven startup was established with a core mission to extend credit access and a comprehensive suite of financial services to India's vast underserved and underbanked lower and middle-income segments, including micro-merchants, micro-entrepreneurs, and blue/grey-collar workers. Operating as a mobile-first consumer lending platform, the company utilizes advanced artificial intelligence (AI) and machine learning (ML) data algorithms to assess the risk profiles of loan seekers within minutes. This highly automated, paperless infrastructure allows users to bypass traditional collateral and intensive paperwork, enabling instant digital approvals and seamless credit tracking. Through its smartphone application, Olyv offers short-term personal loans ranging from small ticket sizes up to INR 5 Lakhs, featuring flexible repayment tenures between 2 to 24 months, monthly interest rates starting from 1.5%, and an Annual Percentage Rate (APR) spanning 30% to 90%. To facilitate its extensive microlending activities, SmartCoin operates as an unlisted private limited company and holds its own in-house Non-Banking Financial Company (NBFC) license from the Reserve Bank of India (RBI) via its wholly-owned subsidiary, Upmove Capital Private Limited. Furthermore, the platform scales its nationwide operational footprint by entering into strategic co-lending arrangements with several prominent RBI-registered financial institutions, including Vivriti Capital, Northern Arc Capital, InCred Financial Services, and PayU Finance. In response to evolving regulatory landscapes, such as the digital lending guidelines implemented by the RBI, SmartCoin partnered with financial infrastructure providers like RazorpayX to deploy compliant, multi-party escrow account flows, thereby automating disbursements and collections directly between lenders and borrowers while eliminating complex manual reconciliation overheads. Reflecting its rapid trajectory, the fintech platform witnessed tremendous growth, scaling its revenue significantly while expanding coverage to over 95% of India's districts. The platform has garnered institutional backing from notable venture capital firms and global accelerators, including Google for Startups Accelerator India. Today, the platform continues to diversify beyond its core instant personal loan vertical into a broader financial suite that encompasses free credit score monitoring, savings products, and customized insurance solutions, empowering tens of millions of Indian consumers to optimize their cash flows, navigate sudden financial emergencies, and maintain long-term credit health.