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Snapdeal Reviews

New Delhi

4.7/ 5

3 reviews

Snapdeal is a prominent Indian e-commerce company that operates as a leading pure-play value online marketplace. Founded on February 4, 2010, by childhood friends and technology entrepreneurs Kunal Bahl and Rohit Bansal, the company is headquartered in New Delhi, India, with major corporate operations also running out of Gurgaon, Haryana. Initially established as a daily group deals platform similar to Groupon, Snapdeal underwent a strategic pivot in October 2011 to expand into a full-fledged online marketplace business model. This transition allowed third-party merchants to open exclusive "Brand Stores" and sell products directly to a rapidly growing consumer base. At its operational core, Snapdeal functions as a business-to-consumer (B2C) digital matchmaking ecosystem, linking regional, national, and international brands with budget-conscious buyers across India. The platform specializes heavily in the value e-commerce segment, targeting the vast, non-branded market that caters primarily to mid-income consumers in Tier-2, Tier-3, and smaller regional towns. Today, the platform hosts over 200 million product listings spread across 600 to 800 diverse categories, with fashion, home merchandise, and general lifestyle products accounting for the vast majority of its volume. Over its history, Snapdeal has served more than 100 million unique online shoppers and registered over 200 million app installations on the Google Play Store, fueled by an expansive logistics supply chain that reaches buyers in thousands of towns. Financially, Snapdeal has raised more than $2 billion in funding across multiple investment rounds. Its early expansion was backed by global marquee investors including SoftBank, Alibaba Group, Foxconn, eBay, Temasek, BlackRock, and prominent domestic investors like Mr. Ratan Tata and Premji Invest. By 2016, the company stood as one of India's earliest unicorns, commanding a peak valuation of approximately $6.5 billion. During this aggressive growth phase, Snapdeal acquired several complementary entities to build a digital conglomerate, including the logistics solution provider Unicommerce, financial platform RupeePower, and mobile payments giant Freecharge. Following a period of intense market competition and a subsequent strategic restructuring—which included a canceled merger with rival Flipkart in 2017—Snapdeal successfully pivoted toward a leaner operational model focused strictly on pure-play value commerce. This shift effectively cut down operational losses while stabilizing revenue streams, which stood at INR 388 crore for the fiscal year 2023. Currently operating under its parent entity Acevector Limited, Snapdeal continues to strengthen its infrastructure through partnerships, such as integrating with India's Open Network for Digital Commerce (ONDC) to deepen its reach into non-metro regions. The company is currently led by Chief Executive Officer Achint Setia, who assumed the role in January 2025, alongside co-founders Kunal Bahl and Rohit Bansal, continuing its mission to provide budget-friendly, accessible lifestyle shopping across India.