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Vijay Sales Reviews

Mumbai, Maharashtra

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Vijay Sales, operating as Vijay Sales (India) Private Limited, is a premier Indian retail chain specializing in consumer electronics and home appliances. Founded in 1967 by Nanu Gupta, the company began its journey as a modest 200-square-foot television showroom in Mahim, Mumbai, initially retailing sewing machines, fans, and transistors. Over more than five decades, it has evolved into one of India's largest and most trusted multi-brand electronics retailers, characterized by its commitment to quality, customer service, and a vast product selection. Headquartered in Jogeshwari West, Mumbai, Vijay Sales is a privately held, family-owned enterprise. The leadership team includes founder and chairman Nanu Gupta, along with managing directors Nilesh Gupta, Ashish Gupta, and Karan Gupta. The company has maintained a strategy of internal growth without raising external funding, focusing on long-term sustainability and customer trust. The retailer's presence has expanded significantly across India. As of late 2025 and early 2026, Vijay Sales operates approximately 167 to 171 stores nationwide. Its footprint spans several states, including Maharashtra, Gujarat, Delhi, Haryana, Uttar Pradesh, Telangana, and Andhra Pradesh. This expansion was bolstered by the 2019 acquisition of Tirumala Music Center (TMC), a retail chain in South India, which was subsequently rebranded. The company follows an omni-channel approach, complementing its extensive physical store network with a robust e-commerce platform. Vijay Sales offers a comprehensive portfolio of over 5,000 products across 15 primary categories. Customers can find the latest technology from over 100 top global brands, including Apple, Samsung, Sony, LG, HP, and Philips. Product offerings include smartphones, laptops, tablets, LED and smart televisions, air conditioners, washing machines, refrigerators, and various kitchen and personal care appliances. Additionally, the company has introduced its own in-house brand, Vise, which provides exclusive consumer durables like air conditioners and washing machines. Financially, the company demonstrates strong performance. For the fiscal year 2025, it reported a total operating income of approximately INR 10,597 crore, representing a 22% year-on-year growth. Estimates for 2026 suggest revenues reaching approximately INR 11,000 crore. The workforce consists of over 8,000 employees who support a well-connected supply chain and dedicated customer care operations. Vijay Sales distinguishes itself through customer-centric policies, including year-long cashback offers, competitive EMI options, extended warranties, and the "MYVS" loyalty program. By transitioning to a display-focused retail model in 2006 and strategically placing stores in urban and semi-urban hubs, the company continues to solidify its position as a leading destination for electronics in India.