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WebEngage Reviews

Mumbai, Maharashtra

4.0/ 5

1 review

WebEngage, incorporated as Webklipper Technologies Private Limited, is a prominent India-based full-stack Marketing Automation and Customer Data Platform (CDP) designed to optimize customer engagement and retention for consumer businesses. Founded in October 2010 by Avlesh Singh (CEO) and Ankit Kumar Utreja (CTO), the company is headquartered in Mumbai, Maharashtra, with additional offices in Bengaluru, Delhi, and Dubai. WebEngage started as a small team and has scaled significantly over the last decade, expanding its workforce to over 450 employees and establishing a broad global footprint across markets in Latin America, Europe, the Middle East, and Southeast Asia. Operating primarily as a Software-as-a-Service (SaaS) provider in the business productivity software and marketing technology sectors, WebEngage serves as a comprehensive "Retention Operating System." The platform unifies fragmented customer data from multiple touchpoints into single, cohesive user profiles. This enables brands to overcome data silos and map out complex customer journeys using a visual workflow designer. With its robust multi-channel campaign orchestration, the platform allows marketers to deliver contextual, hyper-personalized messaging at scale across 11 communication channels, including email, SMS, mobile push notifications, web push, WhatsApp, in-app messages, on-site surveys, and notifications. The platform caters to a diverse target market spanning growth-stage startups, mid-market companies, and large Fortune 500 enterprises. Its extensive clientele comprises over 850 global brands operating across key consumer verticals such as e-commerce, educational technology (EdTech), fintech, gaming, healthcare, media, online retail, and travel. Notable marquee clients include major organizations like Walmart, IKEA, Unilever, Myntra, MakeMyTrip, Bajaj Finserv, Unacademy, and Shoppers Stop. In terms of financial backing, WebEngage is a well-funded Series B company that has historically raised approximately $32.7 million across multiple institutional and angel funding rounds. Its prominent investors include Singularity Growth Opportunities Fund, SWC Global, Blume Ventures, India Quotient, GTI Capital Group, and Social Capital, alongside an early angel investment from former Google India Managing Director Rajan Anandan. In November 2025, the company's valuation was estimated at approximately INR 685 crore (around $83 million USD). For the fiscal year 2024, WebEngage reported an operational revenue of INR 140–150 crore, supported by an Annual Recurring Revenue (ARR) exceeding $22.8 million by FY25. The company continues to actively enhance its analytical capabilities, which was highlighted by its 2024 acqui-hiring of data scientists from the AI platform Propellor. WebEngage maintains a highly competitive position in the global marketing technology ecosystem, directly competing with platforms like MoEngage, CleverTap, Braze, Insider, and Netcore Cloud.