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Xiaomi Reviews

Beijing, China

5.0/ 5

2 reviews

Xiaomi Corporation, founded in April 2010 by Lei Jun and seven co-founders, is a prominent Chinese multinational technology company headquartered in Beijing. Initially gaining global recognition as a competitive smartphone manufacturer, Xiaomi has evolved into a comprehensive consumer electronics, smart manufacturing, and electric vehicle enterprise. The company builds its business around an integrated "Human x Car x Home" smart ecosystem, linking mobile devices, connected hardware, internet services, and automotive technology. The company's core operations are divided across several major business segments: smartphones, IoT and lifestyle products, internet services, and smart electric vehicles. In the smartphone vertical, Xiaomi consistently ranks as the world's third-largest vendor, behind Apple and Samsung. It offers a diverse lineup of devices, ranging from premium flagship models to cost-effective alternatives under its Redmi and POCO sub-brands, mostly running on its proprietary Xiaomi HyperOS operating system. Beyond mobile devices, Xiaomi operates one of the largest consumer Internet of Things (IoT) platforms globally. Its extensive portfolio of IoT and lifestyle products includes smart TVs, wearable fitness devices, tablets, laptops, large home appliances, robot vacuums, and air purifiers. This hardware network is supported by its high-margin internet services segment, which primarily generates revenue through performance advertising, applications, and streaming services tailored to its massive global user base of over 754 million monthly active users. In recent years, Xiaomi has strategically expanded into the automotive sector through its subsidiary, Xiaomi Auto. The company launched its smart battery electric vehicle (EV) initiatives to create a highly connected ecosystem where vehicles seamlessly collaborate with home devices and smartphones. This expansion reflects the company's broader transition toward artificial intelligence, advanced robotics, autonomous driving technologies, and in-house semiconductor design. Financially, Xiaomi Corporation is publicly traded on the Hong Kong Stock Exchange under the ticker 1810 and is a component of the Hang Seng Index. It is recognized as one of the youngest companies on the Fortune Global 500 list. For the fiscal year 2025, the company reported total annual revenue of approximately $50.8 billion, with billions in net profits and an expansive global asset base. Led by founder and CEO Lei Jun alongside President Lu Weibing, Xiaomi emphasizes a "hardware-plus-internet" business model focused on user-centric design and competitive pricing. While mainland China remains its primary domestic market, hosting over 16,000 retail stores, Xiaomi maintains a significant international footprint, exporting consumer electronics and digital services to more than 100 countries and regions across Europe, Asia, Latin America, and Africa.