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Verified employee & interview reviews
Bengaluru, Karnataka
Xoxoday is a leading B2B SaaS company specializing in employee engagement, rewards, incentives, and loyalty programs. Founded in 2012 by Manoj Agarwal, Abhishek Kumar, Sumit Khandelwal, and Kushal Agrawal, the company is headquartered in Bengaluru, India, with a significant global presence across 17 locations, including offices in the USA, UAE, Singapore, London, and Australia. Originally established as Giftxoxo, the firm rebranded in 2016 to reflect its broader mission of making every day rewarding for businesses and their stakeholders. The company operates a unified technology platform designed to automate and simplify complex motivation programs. Its product suite is organized into three core offerings: Plum, Empuls, and Loyalife. Plum is a global rewards infrastructure that enables organizations to distribute digital incentives, such as gift cards, experiences, and prepaid cards, across more than 175 countries and 30 categories. Empuls is an all-in-one employee engagement platform that focuses on peer-to-peer recognition, surveys, and internal communication to improve workplace culture. Loyalife is a customer loyalty and referral platform that helps businesses design and manage long-term engagement programs. Xoxoday serves a diverse client base of over 5,000 enterprises globally, including major brands such as Freshworks, Infosys, Capgemini, AT&T, and H&M. The platform is built for scalability, featuring over 100 pre-built integrations with popular business systems like SAP SuccessFactors, Zoho People, and Amazon Business. This allows admins to automate reward fulfillment and track ROI through real-time analytics. The company emphasizes enterprise-grade security, maintaining compliance with SOC 2, ISO 27001, and GDPR standards to protect sensitive organizational data. Financially, Xoxoday has shown robust growth, raising approximately $101 million in funding. Notable investors include Apis Partners, Mahindra Holidays, and Giift. The company recently secured Series C funding in January 2026 to further its global expansion and integrate artificial intelligence across its platforms. With a workforce of over 500 employees, the organization is led by CEO Sumit Khandelwal. Xoxoday's business model prioritizes flexibility and value, offering transparent pricing such as pay-as-you-go models for redemption or issuance. Beyond technology, Xoxoday’s vision is to power the world’s most rewarding relationships. The company’s values—Human First, Customer is our Compass, and Think Big, Act Bold—drive its approach to product development and customer success. By consolidating multiple point solutions into a single AI-powered suite, Xoxoday helps organizations reduce the total cost of ownership while delivering personalized experiences that motivate employees, drive sales performance, and build lasting customer trust. Its global catalog, featuring millions of redemption options, ensures that rewards are relevant and meaningful to a multi-generational, international workforce.
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