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Zupee Reviews

Gurugram, Haryana

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Zupee, officially incorporated as Zupee Technologies Private Limited, is a leading Indian online gaming company headquartered in Gurugram, Haryana. Founded in May 2018 by IIT Kanpur graduates Dilsher Singh Malhi and Siddhant Saurabh, the company has rapidly emerged as a dominant force in the casual and board game segment of the Indian gaming ecosystem. Under the leadership of CEO Dilsher Singh Malhi and CTO Siddhant Saurabh, Zupee has grown from a bootstrapped startup in an incubator to a major player with a valuation of approximately $600 million. The company's core mission is to transform traditional, culturally rooted Indian games into skill-based, competitive digital formats. Zupee pioneered the reimagining of classic games like Ludo, Snakes & Ladders, and Carrom, shifting them from games of chance to "games of skill." This strategic pivot, which began in 2019 with the launch of Ludo Supreme, allowed the platform to navigate India's complex regulatory landscape while appealing to a massive audience of mobile-first users. By introducing time-bound matches (typically 8 to 10 minutes) and move-based scoring, Zupee emphasizes strategy, cognitive ability, and quick decision-making. Zupee operates a multi-game platform that has attracted over 150 million registered users. Its business model focuses on meaningful entertainment and social competition, leveraging a robust tech stack designed for low-latency gaming and real-time personalization. The company has shown significant growth momentum, reporting 12.5 billion total gameplays and approximately 7 million daily games. Financially, Zupee has raised over $121 million across five funding rounds from prominent investors, including WestCap Group, Tomales Bay Capital, Nepean Capital, Matrix Partners India, and Orios Venture Partners. Its latest major funding was a $72 million Series B-II round in early 2022. In addition to its gaming portfolio, Zupee has expanded through strategic acquisitions and partnerships. Notably, it has collaborated with Reliance Jio Platforms to distribute content to Jio phone users. The company has also diversified its offerings with "Zupee Plus," an ad-free subscription service, and "Zupee Studio" for short-form video content. Recent acquisitions include the AI-driven storytelling startup Nucanon and the media company Eight Network Creations (Vertical TV). Despite regulatory challenges in the real-money gaming sector, such as changes in GST and government bans, Zupee remains a resilient leader with an estimated market share of 95% in the Indian casual and board gaming segment. The company currently employs between 500 and 1,000 people and continues to focus on responsible gaming, player safety, and sustainable growth as it eyes further expansion into new geographies and innovative gaming technologies.