Anushka Sharma's investment in Agilitas Sports isn't just about capital; it's a strategic move to co-create a yoga-wear line under the One8 brand. This partnership signals a shift from traditional endorsements to active brand co-creation. With Virat Kohli already on board, Agilitas is positioning itself to challenge established players in the athleisure market. The question is: can this celebrity-backed strategy translate into sustained market dominance?