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Sales Operations is not just reporting. It is revenue enablement. Many people think Sales Operations is about dashboards, CRM hygiene, and generating reports. Those are outputs, not the job. A strong Sales Operations function helps the business answer questions like: • Which opportunities are most likely to close? • Where is pipeline leakage happening? • Are territories balanced for growth? • Is the sales team spending time on the right accounts? • Are forecasts based on facts or assumptions? • Which processes are slowing down deal execution? When Sales Operations works well, sales representatives spend more time selling, managers make faster decisions, and leadership gains confidence in the forecast. The best Sales Operations professionals combine analytical thinking, process excellence, business understanding, and technology. They bridge the gap between strategy and execution. Revenue growth is not driven by sales alone. It is driven by the systems, processes, and insights that enable sales to perform consistently. If you work in Sales Operations, what is the biggest challenge you face today?
